10 YouTube Analytics Metrics to Track Ecommerce Video Performance

YouTube analytics is a set of information that is very important to track the growth of your account. If you focus on these metrics provided by YouTube, you will easily pinpoint the areas you lack in. Click To Tweet

 As soon as you isolate these shortcomings, you will be able to work on them properly. This will lead to the potential growth of your eCommerce videos. If you are new to YouTube, you must learn to read and comprehend these metrics properly.

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Here is how you can access these metrics present on YouTube

  • Log-in to your YouTube account where you post videos.
  • You will find a profile icon on the top right corner of your screen, click on it.
  • Click on Creator Studio from the options available.
  • You will be directed to the creator studio dashboard. Search for the analytics option on this dashboard and click on it.

After this, you will see a list of metrics on your screen that can provide you with all the vital information regarding your videos. YouTube analytics include options like Watch time, Views, Subscribers, and estimated revenue all calculated from your uploaded content. YouTube analytics

Ten Important YouTube Analytics Metrics that Can Lead to the Growth of Your Channel

Watch Time

Watch time is the amount of time; in minutes, viewers spend watching your YouTube videos. This is a very important YouTube search analytics metric because it determines where your video will show up in search results.

If your watch time is high, your YouTube video will show up at the top of the search results. The YouTube algorithm assumes your content is more engaging and liked by users depending on your watch time.

Average Percentage Viewed

This helps you understand the percentage of users who watch your video entirely. If your content manages to get your viewers hooked, then the YouTube algorithm ranks your video higher up in the searches.

Average View Duration

This is calculated by taking the total watch time of your upload. This is then divided by your replays and the total number of times the video was played. You can estimate how engaging your videos are with the help of this YouTube analytic metric.

Audience Retention

Audience Retention metric shows you exactly who watches your videos and at which instant they leave. This could help you determine what your most interesting content is. You can post more of the things people like watching to make your YouTube account more popular.Audience Retention

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Re-watches

Re-watches tell you which part of the video is most liked by your viewers. It estimates the most viewed part of a video and tells you where you get the maximum viewer attention. This could help the YouTube algorithm analyze the popularity of your videos and bump it to the top of search lists. Re-watches

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Engagement

YouTube video analytics metrics mainly focus on the engagement of your viewer. This metric quantizes the engagement by calculating the number of views, likes, comments, and shares you get on your YouTube videos.

The comments and shares can let you assess the popularity of your video among viewers. You can then put out the content your users like for increasing the popularity of your channel. YouTube interactions report includes this detail, and you can check out these metrics there.

Impressions Click-Through Rate

This metric tells you how many people click on your video when they see it on their homepage. YouTube channel analytics also use this metric to check if people are instantly attracted to your videos.

It is calculated by checking how many people clicked on your video when they see it on their homepages, recommendation sections and trending page too. It is usually the highest in the immediate hours following your video release.Impressions Click-Through Rate

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Card Click-Through-Rate

Cards help your viewers take certain actions while watching your video. These cards are in the form of slide-in panels. So, this metric calculates the number of times your viewers clicked on a specific card.

This information could help you understand what the users want to see from you. This also helps you understand what actions your viewers usually like taking with your videos. This way, you will be able to plan out when and where you need to place these cards.Card Click-Through-Rate

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Playlist Engagement

Playlists help users systematically watch their videos. Some people prefer watching videos through playlists while others don’t. This YouTube analytics metric helps you estimate how many times your users watched your playlist and the amount of time they spent on your playlists.

Unique Viewers

This metric calculates the number of unique individuals who watch your YouTube video. Often, a single user watches your YouTube video multiple times which increases your viewer count. However, this metric estimates the number of unique individuals.

This could help you analyze your viewer engagement and see who is watching your YouTube video. For instance, if the number of your subscribers is higher than the unique viewer counts, then your subscribers are not watching your videos.

Which is a Recommended YouTube Analytics Tool?

Apart from the YouTube Analytics available on the platform itself, you could seek assistance from other tools too. Here are a few tools that can help you track the performance of your video on YouTube.

ChannelMeter

ChannelMeter provides its users with a thorough analysis of their playlist engagement, video drop-offs, keyword usage, and even demographic reports. This tool also allows you to pick any other competitor channel and compare your demographics to theirs.

This is a great option for professional YouTubers as it provides a detailed report of the analysis to all its users. It is not a free tool and is priced at $59 per month. You can test out its services in the 14-day trial session before buying the paid subscription.ChannelMeter

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Vidooly

The second YouTube analytics tool helps you estimate the search traffic on your YouTube account. You can use this tool to boost the subscriber base on your channel and compare your progress with competitors in your genre.

Vidooly gives its users suggested tags and channels that they could subscribe to, to increase their popularity online. There is also a comment analysis element which is the characteristic feature of this tool.

The tool is available at $99/year for every associated channel. You can test out the services using the 14-day free trial. Vidooly

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RankTrackr

If you are looking for an app to optimize your YouTube SEO, then RankTrackr is probably your best option. It gives its users a detailed analysis of their local rankings, searches volumes, and even tracks reports. You can also compare your account to your competitors.

You can avail of all the premium features for the first 10-days after which the basic plan starts at $17.60 per month.RankTrackr

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(Source: https://springmediastrategies.com/youtube-analytic-tools-track-video-performance/#.XnykeogzY2x)

What is the Importance of Watch Time in YouTube Analytics?

Watch time is a very important metric when it comes to YouTube analytics. As mentioned earlier, it measures the exact number of minutes your users spent watching your YouTube video. This way, you know how much time your viewers are spending on your videos.

YouTube analytics considers this watch time when it is ranking videos in order of relevance on the search pages. The algorithm assesses your watch time, and if it is good enough as compared to other videos in your genre, your video is ranked higher.

This positioning is very important to get new users to watch your video. Viewers only prefer watching the first few videos present on their search pages. Most viewers will not bother scrolling down or watching videos present on the second page of their search.

Your watch time must be good so that YouTube successfully recognizes your video and ranks it higher up. Other things that are taken into consideration are:

  • Channel power
  • View count
  • Basic optimization

PewDiePie is a YouTube sensation, and almost everyone in the YouTube community knows about him. The reason why he rose to fame of such magnitudes is his strategic use of the YouTube video analytics features.

After the infamous T-series v/s PewDiePie online brawl, most analysts noticed a significant change in PewDiePie’s ratings. One of the reasons why his videos get a glorious number of views is consistency. He posts new videos every day for his viewers.

Studies also show that his YouTube videos get more average video views than most other content creators. This is because PewDiePie is consistent with his content quality, too. His viewers know exactly what to expect from him.

(Source: https://vidiq.com/blog/post/pewdiepies-youtube-analytics-t-series-mr-beast/)

How to use YouTube analytics for SEO?

After you are done optimizing the video for SEO by adding keywords, catchy titles, etc. You will need to use the YouTube analytics tool to further enhance your SEO. Here are a few tips for doing so.

YouTube Analytics Tools

Once you have posted the video after optimizing it. You must assess your progress using YouTube Analytics Tools. These tools can tell you how your video fared online, and you can pinpoint your faults after going through this report.

You can’t edit the actual video once it’s been published or redirect it like you could a blog post.

One of the first things you can do is check your audience retention graphs. As mentioned earlier, this metric analyzes the number of viewers watching each second of your video. This will help you understand which parts of your video are more interesting.

Here is how you can find it on your YouTube account. YouTube Analytics Tools

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A gradual curve seen in this graph could indicate true engagement. True engagement is when people enjoy your content thoroughly and gradually quit the video as it progresses.True engagement

Imageareas where people skipped your video

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You must carefully notice the bumps in this graph too. These indentations signify the areas where people skipped your video. These highs and lows show you the exact parts where your viewers watched your video from.

Analyzing this is very important because it will help you create better content later on. If you figure out the areas where you faltered, you can eliminate it from your videos in the future. This way, you can optimize your content further to ensure maximum engagement of your viewers.skipped the intro of the video

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Keep a constant eye on these changes so you can come up with better content in the future. This is one of the best ways to use YouTube Analytics for SEO online. skipped the intro of the video

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The above graph represents that most users skipped the intro of the video and moved onto the actual content. If your graph looks something like this, you will have to work on the introduction segment of your YouTube video to optimize it successfully.

Don’t forget to check the Search intent on YouTube AnalyticsAverage time spent for every keyword

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You can check for the average time spent for every keyword that you mentioned for your video. It can be done in the following manner:

Beta Studio > Select video > analytics > reach viewers tab > Traffic source: YouTube search

The image below represents a good keyword output.Good keyword output

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The next image shows how the keywords did not work that well in optimization.Keywords did not work that well

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You can compare this data with your pre-existing average view duration and percentage viewed to analyze your content further. This feature can help you estimate which keyword works for your YouTube videos.

If you keep this information in mind while creating new content, you will be able to optimize it better.

(Source: https://ahrefs.com/blog/youtube-seo/)

Ahrefs on YouTube is among the most-watched channels online. The secret to their success is the strategic use of its YouTube Analytics tools. They currently stand at 3 million viewers minutes every seven months.

They claim this success is a gradual process. It is important to constantly assess your SEO on YouTube and make any changes required.

Final verdict

Optimization of your YouTube videos is a key tactic to increase your viewer counts and reach successful heights. Make use of YouTube Analytics to assess your progress. Click To Tweet With the help of these tools, you will see a difference in no time!

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