12 Essential SEO Strategies for E-commerce Sites

While building your online business, one of the things running at the back of the mind is, what are the e-commerce SEO strategies that should be incorporated.

As you keep adding more pages to your website, managing the SEO starts getting more complex. Over the years, search engines predominately Google has made several changes in its crawling algorithms.With the internet becoming more sophisticated, this has also raised the bar for the content quality.

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To have your website SEO friendly, you would first need to plan the SEO strategies to be focused on. Below is a flow on the parameters that need to be considered for SEO.Website SEO

Courtesy: singlegrain.com

From the above visual it is clear that there are multiple e-commerce SEO strategies that need to be considered. Each of these strategy plays an important part in improving your website SEO, so clearly you cannot ignore any of this.

One of the biggest challenges that most e-commerce businesses face, is to decide where to start and how to optimize SEO. As a new e-commerce website, the SEO strategies to be considered are slightly different from the one for an existing e-commerce website.

Let us start by looking at e-commerce SEO strategy for new websites.

What is the SEO Strategy for a New E-commerce Website?

As you launch your new e-commerce website, one of the top priorities is to rank higher than your competitors. To achieve this, it’s important to device an effective SEO strategy for your new e-commerce website.

A good SEO strategy can uplift your ranking thereby increasing leads, sales, conversions, and more importantly provide ample new opportunities by creating brand awareness. Click To Tweet

A point to note is that as you launch your new business, it would take some time to achieve a higher ranking. Certainly, this will not be achieved overnight. However, you can focus on basic SEO strategy to work towards achieving this.

For any new e-commerce website below are few not to miss SEO strategies.

Keyword Research

Keywords form the basis for any SEO. This is true even for new e-commerce websites. Make a list of similar keywords matching your business. Getting keyword ideas can be done by using Google search as shown below:Keyword Research

You can also check the “Search related to …” option as shown below:Search related to option

Another way is to rely on Google keyword planner or similar such tools.

Long-Tailed Keywords

Once you have made a long list of suitable keywords, choose the long-tailed keywords. Long-tailed keywords are the once which can have up to 4 words. Research shows that long-tailed keywords generate more traffic.

Some of the other popular tools or websites to refer for keyword research are:

  • secockpit.com
  • keyworddit.com
  • seedkeywords.com
  • spyflu.com
  • webceo.com

Choose a keyword by analyzing the traffic. Another way to find new keywords is by searching on a competitor website.

Avoid Keyword cannibalization

This is a common mistake made in most new e-commerce websites. Keyword cannibalization results in using the same keywords across different pages in the same website. Such overstuffing of keywords can actually bring down your ranking since Google will find this confusing. Ensure to avoid already used keywords within your website.

Competitor website analysis

A good way to start is by scanning your competitor’s website. This can provide a good insight on different strategies being used, not just the keywords. Most commonly a lot of comparisons is done with respect to the Domain Authority (DA) for these websites.

Tools such as Moz and Ahrefs make this analysis simpler. If you find that your competitor has a higher domain authority or page authority, then you can focus on other alternate keywords. One more important point to analyze on competitor website is the backlinks.

Below are few tools which are available for backlink analysis:

  • Open Site Explorer
  • Ahrefs.com
  • Linkody.com
  • Seotoolsforexcel.com
  • Majestic.com
  • Linkbird.com

From your competitor website, you can also check the website architecture, the navigational pattern. This can be done by analyzing competitor website for:

  • Most viewed product categories
  • Related products
  • Recently viewed products
  • Top-rated products

Such an analysis on competitor website will facilitate building a better e-commerce SEO strategy.

Website Audit

Website audit highlights problems with the website SEO. The simple way is to find all parameters that are lowering your SEO ranking and fixing these issues. There are several tools that crawl your complete website to identify such issues and also provide a resolution for the same.

Some of the SEO audits tools available are:

  • Screaming Frog
  • Xenu’s Link Sleuth
  • SEMrush
  • Moz Pro
  • Ahrefs
  • Sitebulb
  • DeepCrawl
  • Keyword Shitter
  • Way Back Machine
  • Console Rocket
  • Audit My PC

Most of these tools highlight issues such as broken links, duplicate content, issues in meta tags etc.

To find technical SEO issues you can consider using one of the below tools:

  • Botify.com
  • Brightlocal.com
  • Dareboost.com
  • Deepcrawl.com
  • Forecheck.com


When it is about optimization there is a lot that needs to be considered. The first thing is the page load speed. The next is to consider on-page and off-page optimization. Focusing more on the title tag, meta description, URLs, use of H1 tag etc.

Think of ways to optimize website speed, since this is a huge booster for SEO.The same holds for content optimization. Some of the content optimization tools available are:

  • Seobility.net
  • Agencyanalytics.com
  • Key4up.com
  • Whitespark.ca
  • Local-citation-finder
  • Lipperhey.com

Website architecture

Website architecture is important especially for new e-commerce websites because once it is built, it is hard to undo these changes. This is the path on your website you decide that users should follow.

The key is to have minimum and simplistic navigation.A lot depends on using the right architecture. The lesser the number of clicks users need to make, the better is the website architecture. Some of the online tools such as LucidChart or Draw.io can be used to represent the website architecture.


While backlinks play an important role in SEO, another not to miss feature is the internal link as well as an outbound link. Try to use this effectively to increase engagement rates. Use anchor text to make the links look natural and relevant.

Below are a few link buildings tools that are available:

  • Outreachplus.com
  • Detailed.com
  • Muckrack.com
  • Itchbox.com
  • Rmoov.com

Links add credibility to your website content and is one of the positive points for the search engine to rank your website better.


Right at the beginning of building your website you would have to consider designs that are mobile-friendly. Search engines rank mobile responsive websites higher. Not from an SEO perspective but also to increase user engagement you need to consider using a mobile-friendly design.

Website Navigation

Website navigation impacts SEO ranking. This evaluates the user experience of your website. Organize your product pages, categories to make it easily searchable.

Use a site map that can improve user experience and this is also an added advantage for search engine crawling.

Website security

Not just users, but Google also worries about website security. Some basic common security practices such as using HTTPS provides an additional layer of security and at the same time boost SEO ranking.

Social Sharing

Social sharing isn’t one of the parameters that directly impact SEO ranking. However, it indirectly can work to boost website ranking. By enabling social sharing, you allow more users to share your product pages with other users.

More sharing implies more people are interested in your products. This in turn will result in an increase in traffic and eventually uplift your sales. This is one of the main reasons to enable social sharing on all product pages.

Understanding and implementing the right e-commerce SEO strategies play a key role in any new e-commerce website.

What are the Top 3 SEO Strategies for E-commerce Sites?

Each SEO strategy has its own relevance and plays a key role in improving website ranking. However, SEO should not be just looked up on to increase the ranking but should be considered to improve user experience.

Considering all SEO strategies important if you had to choose the top 3 SEO strategy for e-commerce websites, then it would be:


SEO ranking closely is associated with the content. Based on the search relevance Google will rank your content. This is one of the main reasons why content is given so much focus while speaking about SEO strategies.

The content will be incomplete without enough keyword research. Hence a lot of focus is put on keyword analysis.


Backlinks are yet another not to miss a factor. These add on brownie points to your ranking. Backlinks increase the trust factor for Google algorithms and give a better website ranking.

Search engines check the domain authority of websites that link to your website. Backlinks from well-established websites can be instant boosters for your SEO ranking. While it may be hard to find backlinks initially,good content creates better scope for backlinks.

On-Page Optimization

Google penalizes black hat SEO techniques. This is one of the reasons why you should optimize your on-page SEO.This can provide a lot of information to search engines which in turn will improve your website ranking.

Evaluate click-through rate, bounce rate to understand the shortcomings in SEO. This can be done by considering SEO audits. Some of the on-page SEO strategies to be considered include – URL optimization, H1 tags, meta description, header hierarchy etc.

What are the Different SEO Strategies?

When we speak about e-commerce SEO strategies there is a lot that runs through our minds. Within each strategy, there are multiple sub-strategies involved. Eventually, you end up having a list of ad-hoc SEO strategies on your plate.

To rationalize this let us check the different SEO strategies point by point including the smallest not to miss SEO functionalities.

  • Complete SEO audit for website
  • Keyword research
  • Unique Content creation
  • Understanding user requirement. Focus on search intent
  • SEO optimized landing pages
  • Focus on On-Page SEO
  • Mobile friendly website
  • Consider using URL optimization
  • Use keywords in URL
  • Focus on infographics SEO
  • Consider adding a good content length on an average around 1800 words
  • Keyword in page titles
  • Keywords to be added as early as possible in the content
  • Avoid keyword stuffing
  • Avoid keyword cannibalization
  • Optimize images on the website
  • Use appropriate alt tags for images
  • Add appropriate image names
  • Optimize page load speeds
  • Add internal links to content. Consider using anchor text
  • Add outbound links to high DA websites
  • Consider ways to increase backlinks. Focus on high DA websites
  • Consider using hooks intelligently within your content
  • Enable user review for your products.
  • Make product pages sharable over social media channels
  • Evaluate website for broken links
  • Regularly update content.
  • If the content is outdated, then consider rewriting the content
  • Add blog content to your e-commerce website
  • Evaluate website architecture to have minimum navigation. Consider site maps
  • Do enough competitor website analysis
  • Work on technical SEO
  • Create user-friendly website designs
  • Consider using email marketing and social media marketing to increase the traffic on your website.
  • Use analytics tools to evaluate website traffic for bounce rate, average time spent on each page etc.

A lot of these strategies can be simplified by using a good list of handy tools available in the market. So, based on your requirement make use of multiple such tools to evaluate and incorporate the right SEO strategy for e-commerce websites.

Which is the Unique Strategy for SEO?

Right e-commerce SEO strategies help in making your website stand out amongst your competitors. When there are so many SEO strategies, you cannot consider prioritizing one over another. Each SEO technique has a different flavor and provides brownie points to improve your website ranking.

Content is something that just cannot be ignored. Same stands for keyword analysis or on-site optimization. However, out of all the SEO strategies, one of the most unique ones is link building.

Link building is more complex and requires ardent efforts to add natural links. Using anchor tags within the content and at the right place can take the content to the next level. Not only does this make the content stand out but also helps search engines rank your content better.Search engines see this as a trust factor for the website.

Using high domain authority website linking is a not to miss strategy. Link building strategies in itself is complex and requires SEO expertise.

What is the Best SEO Strategy for 2020?

SEO basics cannot be altered in any way and there are certain strategies that always need to be considered. The only thing that changes is a new addition to the list of existing strategies or minor modifications to these strategies.

The same holds true when we speak about SEO strategies for 2020. With the existing SEO strategies, we also need to focus on some new SEO techniques.

Below are the best SEO strategies for 2020:


Like any year in history, even in 2020 keywords play an important role in developing good content. Consider using long-tailed keywords based on volume analysis. With more content on the internet,good keyword research has become even more important if you want your content to stand out and be unique.

Competitor research

As the content increases, there is more competition. In such a scenario one must consider, thorough competitor research. This will provide insights about website issues and also provide you newer ideas to improve your website SEO.


Add content uniqueness, website uniqueness. Create different content that can stand out amongst your competitors. Experiment enough with your content.

Hooks and backlinks

With increasing competition, one thing is clear that backlinks have gained more popularity in 2020. This is one of the key Google ranking factors. To increase backlinks, you need to add unique content that can generate backlinks.

Add hooks to your content. Hooks have proven to gain an increased number of backlinks.


On-page optimization has always been not to miss SEO strategy. Consider using SEO audits to find SEO issues and fix it. The idea is not to just increase website traffic but provide increased user engagement. Consider using keywords based on search intent which can increase traffic and have better user retention.

Update your content

Consider ways you can improve existing content. This might also be a re-work on the same content with a different design. Always keep your content updated. Add visuals, graphics, optimized images, videos wherever possible. The point is always to make the content look fresh with the most updated information.


It is hard to say any single e-commerce SEO strategy is more important than the other.A lot of these strategies are interlinked. SEO strategy for a new e-commerce website might be just a little different from an existing website.

These e-commerce SEO strategies do improve your website ranking on search engines which in turn can generate more traffic and increased sales. However, most importantly this increases website engagement by incorporating user-friendly features.

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