When it comes to selling online, there is scarcely anyone who would hesitate to selecting a trusted destination where they can purchase a wide variety of goods. Amazon, after becoming the most common starting point for online shoppers at par with Google has transformed into a central hub for online shopping for diversified customer needs. Click To Tweet
The quality of your product information and detail page can have a direct impact on advertising performance and sales results by engaging more and more customers towards your brand. When shopping on Amazon, customers discover and learn from the product’s detail page. The detail pages are where customers view products to make a buying decision.
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Success on Amazon is more than the number of sales you make in a day. In addition to this, it is also about building brand loyalty and bringing shoppers back to purchase products time and again.
Hence, to introduce the brand to shoppers and develop that recognition and loyalty we have created this guide that will familiarize you withthe top 10 ways to set up your seller account and promote confidence in the range of products shown in the Amazon catalog. It is of paramount importance to keep in contact with your customers and come up with novel solutions that ultimately help your products rank higher so that you can sell more inventories.
Top 10 Ways to Setup Seller Account
Get Familiar With Amazon Registration Process
How to Register?
Amazon offers two selling plans named as Individual and Professional. The former plan costs $0.99 per sale, whereas the latter costs $39.99 per month, irrespective of items sold. However, if you sell more than 40 items a month, a professional plan can fit better for your business.
Whereas if you don’t require advanced selling tools or add-on programs or until now unsure what to sell enroll yourself into an individual plan, but don’t worry in case you have opted for the wrong choice, Amazon gives you the convenience to change plans at any time.
Get a quick tour of Seller Central
A Glance at Seller Central
Once you have finished registration as an Amazon seller, you are liable to access your Seller Central Account. Seller Central is a portal to your Amazon business and one-stop-shop for managing selling accounts, reviewing product information, making inventory updates, managing payments, finding useful content that can help you navigate your Amazon business. Listed below are some of the things you can do from Seller Central and grow your business:
- Helps you keep track of inventory by updating your listings from the inventory tab
- Convenience to download custom business reports and bookmark templates used more often
- Availability of customer metrics tools to track your seller performance
- Everyday track of sales for all products you sell on Amazon at one place
- Instant issues resolution by contacting selling partner support
Setting up your new account requires your business EIN at hand, otherwise, you can also sign up with a valid Social Security Number. By completing a short tax interview online and answering some additional information related questions you can officially start selling on Amazon. Congratulations!
Successful Listing Leads to Successful launch
At the outset, you must create a product listing. Here Amazon gives you two options, either match with an existing listing meaning if somebody else is already selling the same product on Amazon or creating a new listing if you are the first and foremost or only seller of the product. Here depending upon the opted selling plan, listing and uploading of products are done. Where professional sellers have the convenience of listing their products in large batches using bulk uploading and inventory management feature, individual sellers can only list one product at a time.
Information for listing and product information
Listing your Products & in bulk
By following best practices for listings of your products, you can significantly obtain a larger impact on business success. Adding descriptive titles, clear images, and concise feature bullets of your items is like half the battle won. Here, your brand has bright chances to attract more and more shoppers towards your brand and interested in offers rendered. At this stage, it is also essential to avoid certain things that could negatively impact your launch.
Also Read- Amazon SEO – A Comprehensive Guide
1) Variation issues: Listing products that vary only by color, scent or size might be a good decision for listing as variations. Before listing, ask yourself whether customers would expect to find the products together on the same page, otherwise list them separately.
2) Image compliance: The image of the product plays a pivotal role in increasing sales. Ensure your images must be at least 500 x 500 pixels. For high-quality listing, you can increase the size upto 1000 x 1000 against a white plain background. Also bear in mind that the product should fill at least 80% of the image area.
3) Product IDs: Consistency in product UPCs and GTINs helps promote confidence in the range of products shown in the Amazon catalog. Ensure you are fulfilling the requirements while listing your products.
For bulk product uploading login to Seller Central > Select Inventory > Select Add Products via Upload > choose “already have a product file”. Ensure all files must be in Excel, ensure data is set up in a table with table headers corresponding to product attributes. Product attributes such as SKU, item name/title, brand, external identifier is required depending on the categories you intend to list products. To sell restricted products you may need to request approval.
Create Accurate and Trusted Brand Experience for Customers
Amazon Brand Registry
Now that you have entered your product into the Amazon catalog, the next step is to register your brand with the Amazon Brand Registry. This is all about expressing ownership of your products, adding a layer of protection to your brand and its listings and opening more seller brand marketing features to you such as enhanced brand content.
Know More- How to Market Products on Amazon?
In order to apply and complete an application to be entered into brand registry involves an image of your product packaging with branding visible on the packaging, image of product displaying your branding on product itself and lastly a link to an active website that displays your brand or products.
Brand registry gives you control over product detail pages that use your brand name, and lets you add more rich media (like video and enhanced text information to your detail pages).
You can apply for brand registry by signing into your Amazon seller account and Amazon will notify you about the acceptance in a short review period.
Setting and Timely Shipping of Orders
Configuring Shipping Options
Amazon offers unique and advantageous shipping opportunities for all its sellersthat are hard to surpass through its Fulfillment by Amazon networks.
With Fulfillment by Amazon (FBA), you store your product inventory in Amazon’s fulfillment centers and right from picking, packing and shipping, everything is shipped to the desired customers. In addition to this, signing up for FBA by Amazon also makes your products eligible for Amazon Prime free two-day shipping, free shipping, customer service and returns. So, all you have to pay for is storage space and a fee for each Amazon Fulfillment as shipping costs are already included in your seller plan.
Alternatively, being a seller, you will always have the option to ship products on your own.If you’re fulfilling your own orders, Amazon charges shipping rates determining the product category and shipping service selected by the customer then later passes the amount on to you in the form of a shipping credit.
Manage Advertising and Product Promotion
Sell and Promote your Products
Soon after setting up your shipping options, you’re ready to start selling on Amazon. To attract as many potential customers as possible, make sure to craft compelling product listings that have clear, concise titles, benefits rich descriptions and vivid pictures. Increasing product visibility might at first turn out to be challenging for you.
For an instant increase in products’ visibility, running sponsored product ads directly on the platform can be a great help. These ads are pay per click that can be placed alongside people’s search results. Amazon also comes with an automatic ad targeting tool, which helps suggest a list of potentially lucrative keywords that you can bid on and promote your products through.
Help With Getting Early Product Reviews for Long Term Benefits
Amazon for Feedback.
Reviews are epitome for driving sales on Amazon. The more the number of reviews, the more credible and trustworthy customers will perceive your products. Amazon asks for feedback following a purchase.
However, in order to establish a larger market base in the shortest span, you can send your customers personalized review requests as soon as they have received your product so that its awesomeness is still fresh in their minds.
Websites like FeedbackFive helps automatically sending customized feedback request emails and makes it extremely easy for buyers to leave a review by including a link.
Monitor your Account Health
Your Amazon Seller account gives access to a sales dashboard which displays a snapshot of your orders on a daily basis, the quantity of units sold, the number of sales generated and other metrics. Performance data is available in the campaign manager interface and from reports that can be downloaded into the desired formats such as Microsoft, Excel, Google Spreadsheet, and other popular spreadsheet programs.
Additionally, Amazon sellers can also have access to compare sales graphs that can compare any day’s sales to each other. This ultimately helps discover seasonal trends and patterns.
Lastly, you will have access to a sales reporting tool that can not only pull any of your account’s metrics but also produce a graphical representation of sales data. All this gives a useful and valuable insight into how Amazon accounts are performing.
Wider Opportunities for Business Growth
Sell with Amazon Global
Whereat one place selling globally is a huge milestone for any business, it opens hundreds of millions of new customers and opportunities on the other hand. With Amazon Global selling you can proclaim global infrastructure to showcase your products in front of a worldwide audience.
Also expanding your sales to one or more Amazon marketplaces means you can benefit from the Amazon brand without shouldering the up-front costs of building business name recognition on your own in a new sales environment. Amazon operates these marketplaces:
Some General Tips and an Introduction to Approved and Non-Approved Product Categories
Product categories require approval from Amazon vs open to all sellers
Here are list of Amazon’s product categories open to all sellers including Amazon device accessories, Amazon Kindle, Baby products, Beauty, Books, Camera & Photo, Cell Phones, Clothing & Accessories, Electronics, Handmade, Health & Personal Care, Home & Garden, Musical Instruments, Office Products, Outdoors, Software & Computer Games, Sports, Tools & Home Improvement, Toys & Games, Video Games & Video Game Consoles.
Whereas there are some categories that require approval from Amazon such as Automotive & Power sports, B2B Business Products, Collectible Coins, Fashion Jewelry, Fine Jewelry, Fine Art, Grocery & Gourmet Food, Industrial & Scientific, Luggage & Travel Accessories, Personal Computers, Professional Services, Shoes, Handbags, & Sunglasses, Sports Collectibles, Video, DVD, & Blu-Ray, Watches.
The moment you begin selling on Amazon, you can start growing your business. Opportunities for growth are all around but listed below are certain things you can try as an Amazon seller: Click To Tweet
- Keep a vivid eye upon your account health in Seller Central
- Advertise listings by offering deals and coupons
- Enroll in the Brand registry and create enhanced brand content
- Expand selection by listing more products
- Keep track of your daily sales for all the products you sell on Amazon
- Include high-quality images that give customers a clear understanding of the product’s details
- Look out for ways to draw attention towards product brand and its features
- Highlight the top five features that you want customers to consider such as dimensions, age appropriateness, country of origin, warranty information.
With this guide, we have simplified the Amazon listing experience so that being a seller you can discover and learn powerful strategies to build and manage your product and can generate maximum business revenues.