How to Sell Online – The Ultimate 2020 Step-by-Step Guide on Selling Products, Items and Other Stuff Online

How To Sell Products Online

The world of e-commerce offers a massive opportunity for entrepreneurs around the world. A glance at statistics shows that the industry is still growing, 20 years after its start. If you’re interested in starting a business, e-commerce can be extremely rewarding, especially if done right. It opens up a path to success – all without the risk of physical locations. This guide will teach you everything on how to sell online, and help you succeed with your business.

In this guide, we cover how to choose products based on price, product availability, competition, marketing channels, which platform is best for you, how to deal with your product and how to grow your business. Make sure to understand all of the tips in this article – that way, you can ensure steady business growth and huge financial reward.

Choosing What Product to Sell Online

To sell things online, you first need something to sell. If you are an established company, you should stick to your niche. Apart from this obvious point, there are a few things that you should consider when choosing a product to sell.

Price

Price should be one of the most important factors in deciding what you should sell. The first thing to consider is what you aim to get out of it. For example, your goals might be different if you want to make a massive profit margin or if you want to sell as many products as possible.

The first thing to think about when setting your product’s price is the profit margin. You can either go for a small profit margin, resulting in more orders, or go for bigger profit margins.

Both of these work fine: look at Apple, which goes for big margins, or Amazon, which goes for small margins. Both businesses are huge – this shows both methods work.

“There are two kinds of companies, those that work to try to charge more and those that work to charge less. We will be the second.”

Jeff Bezos

Both work fine – it all depends on what you prefer. Do you want to spend more time persuading people to buy your more expensive product, or do you want to manage more orders?

This also depends on your company/brand. Does it have a reputation for having expertise and offering quality stuff? Or is it known as the brand which offers good products for a more affordable price?

So… What’s next?

The next thing to consider is whether there is a profit to be made. There is no point in fine-tuning a product which won’t sell. Product research is important: you don’t want to invest in anything which won’t make any money.

You can find a full guide on how to conduct effective product research here. The main things to consider are whether people in your niche want that (you can even use Reddit for this) and whether there are already other brands offering a similar thing.

Marketing

Marketing is more important than you might think when finding your perfect product. If it can’t be marketed, it is unlikely that the product will be able to sell itself thousands of times.

Although you shouldn’t yet have a definitive marketing strategy, you should think about what platforms are best for what demographics. It is well known that Instagram has a younger audience, and Facebook an older one, but there are nuances you can exploit for the best platform.

online marketing to sell products online

Say you were selling a cheaper alternative to a GoPro. Your audience is likely going to be sporty, but will often practice a sport with a helmet (where they can put their GoPro). Skiing, cycling, skydiving are examples of these more extreme sports.

What demographic is best suited for extreme sports? The younger one. What platform is best for sharing visual content, such as extreme sports? Now that we have both of these criteria for an audience, we can instantly go to Instagram for the most effective ad results.

Because you are selling online, you should focus more on online content sharing platforms. Depending on the type of product, you should try out: social media (for recreation), popular blogs (for courses, advice, business help etc.) or SEO (for long-tail keywords in particular).

Product Availability

If a product is everywhere, you are unlikely to convince any particular customer that they should purchase it on your site. Finding a product which is already sold everywhere is not a good investment, as you will either make few sales or have incredibly small profit margins.

Most people buy products online because it is easier for them to do so, or because they can’t find it anywhere else. For example, if you wanted to buy your groceries, you would probably head to the nearest store. However, if that store had run out, you would go online. It’s all about convenience.

But how is that relevant to product availability?

You want to find a product which isn’t sold in stores or shops. Selling USB keys is not the best idea since so many people go buy them in stores and because of the competition. You want to pick a product only a few people sell online.

usb keys

This ties into the idea of competition. You want to research what they do, find out how they price certain products, and, perhaps most importantly, how many competitors you have.

Investing in a product similar to thousands of others will not get you far. You want to sell something special – either by undercutting competitors, beating them in quality or by having higher quality ads.

How to Use Google Trends to Find a Product

You can effectively use Google trends to find a popular product. Type in a keyword for a product idea, and check the competitors & product availability.

Suppose you have an online store for toys. We searched “Action Figures” in google trends and got these results:

Google trends for selling online

As you can see, this has a varying trend.

One of the features is to check the product popularity w.r.t Google Shopping (image below).  Understanding product popularity within Google Shopping might take you one step closer to finding top trending products to sell online

sell trendy products online

Along with product popularity, google trends also gives you trends based on geographical regions.

sell online google trends area

With google trends, you can also filter based on a specific country. Below is filtering based in the United States.

sell online google trends area

Along with region specifications, you can also provide the number of months you wish to pull the trend. This could be way beyond 5 years, or even you can specify a custom time range.

What is incredible, is the fact that this is not just filtered over web search, but one can also see trends based on the image search, news search or YouTube search.

Google trends also has a few options to compare items. So in case you want to sell multiple items, you can very quickly do a product popularity comparison.

Below we have compared Action figures, Fidget, Hasbro and Marvel series toys.

selling online with google trends

As you can see, Marvel series toys stand out with a more or less consistent trend. Google trends are amazingly simple to use and a powerful way to find trending products to sell.

Selling Your Products & Items & Stuff Online – What Platform Should You Use?

The next thing you need is a platform to sell your product. There are a few options for this, including free websites allowing you to list your products easily, and hosting your own website.

The first option is by selling on more temporary sites. With these e-commerce site, you post an ad, and hope for a bidder. This is best for people wanting to sell items online, especially those they don’t need anymore. The main advantage with these sites is that it is easy for you to sell stuff online, as many people visit the platforms. However, it is probably not the best in the long run.

Often, you have to arrange delivery yourself, and, for a one-time thing, this isn’t practical. These options are far from permanent, as the platforms are meant to be short ad listings to sell used things. For a more permanent store, this is not the right option, as you have little control and little opportunity for branding, marketing and boosting sales.

The next big option is Amazon, through their Amazon FBA (fulfilment by Amazon) option. This is already much better for selling a product consistently. The platform does not rely on ad listings,, but on products they can sell consistently. This is why it is already better than sites like eBay or Wish for selling products regularly.

Not only that, but they handle shipping and storing, making it a lot easier. You top it all off with their huge customer base. Millions (if not billions) use Amazon to buy things. It is a lot easier to get sales with so many leads. However, there are some catches. The fees are quite significant, and you have little control of branding and marketing.

The last option is using your own website to sell online. This is what we recommend most, as it is without a doubt the easiest to manage and grow. With your own website, you have control over everything. If you feel like the Amazon FBA program puts too many restrictions, a website has close to none. You control your brand image, the design and many other aspects.

It is also much easier to focus on branding, marketing and expansion when you have your own website. Having your own website also means more credibility. There are some disadvantages,, though. Compared to the other two types of platform, you have a tiny customer base. You are also completely on your own – and, if you mess up once, it could tank the whole business.

When choosing what type of platform you should sell on, you should consider these following factors:

  • How permanent do you want the business to be?
  • Do you want a lot of control?
  • How much do you want to manage?
  • Is it important to be able to market and grow your store?
  • Are you willing to pay fees?
  • Are you willing to sacrifice a bigger audience for more control?

It all depends on your preferences. We recommend going for your website to be able to manage and grow while selling online. However, Amazon may be a better choice if you want to put in less work.

Selling Your Products & Items & Stuff Online On E-Commerce Websites

Our full review of other websites as online selling platforms can be found right here.

Craigslist
sell online craigslit

Founded by Craig Newmark in 1995, Craigslist is an online website which displays different types of advertisements and one of the most preferred online selling sites. There, you can see advertisements, job postings and even listings of real estate. You can sell nearly anything on Craigslist.

Geebo

Geebo is an online classifieds marketplace for the US markets. Founded in 2000 by Greg Collier, it is based in McLean, Virginia. Though it is not as famous as Craigslist and eBay, it is very relevant and useful for people looking for alternative online selling websites.

sell online geebo
Facebook Marketplace
sell online Facebook Marketplace

There are thousands of groups on Facebook, which are all selling different products and services in different parts of the world.  However, Facebook Marketplace facilitates the process. Facebook Marketplace helps you conduct a local search for buying and selling products and services.

All you need to do is attach a picture of your product and publish it in the marketplace. Buyers who are looking for similar services and/or products search in the marketplace by typing keywords and filtering by location, price, etc.

Letgo
selling online letgo

Letgo is one of the fastest growing online marketplaces for buying and selling – except, is does it locally. List your products on Letgo at no cost, and quickly sell them to buyers in your locality. The site is very smart, and uses artificial intelligence to categorise your product image and give it an appropriate title. The app also has an in-built chat feature, which allows buyers and sellers to communicate with each other.

eBid
sell online ebid

eBid can be termed as eBay’s competitor as an online auction app. With no listing fees and low sales charges, eBid is the cost-effective version of eBay. By upgrading the account and paying a subscription fee weekly, monthly or yearly, you can also eliminate the sales fees or commission on each product sold.

Etsy
sell online etsy

Etsy is an e-commerce website, specialising in handmade or vintage items and crafts supplies. Listing on Etsy costs $0.20 only, and so it helps local sellers to grow their business and increase their sales by being able to reach millions of potential buyers online. It is the best marketplace for buyers looking to buy homemade or vintage products.

Bonanza
Bonanza

Bonanza can be considered as an excellent alternative to sites like eBay and Etsy. Though the site is a relatively new entrant in the e-commerce landscape, Bonanza has already become a great choice for sellers who specialise in home, beauty, art, fashion, and many more. As a seller, you can list your product on Bonanza absolutely for free. However, the company charges an average fee per sale that can be as low as 3.5%, which is significantly low than eBay.

Folksy
Folksy

The eighth placeholder in this guide about how to sell online for free is Folksy. While this marketplace is similar to Etsy (it too specialises in handcrafted items), it is one of the relatively lesser-known online marketplaces. Unfortunately, only people in the UK can sell on Folksy.

Jet
Jet

Out next pick in this collection of websites that would help you sell online for free is Jet. This e-commerce portal claims to offer items at lucrative discounts with the prices equal or lower to that offered by its competitors. Apart from this aspect, Jet offers innovative tools that help to make the business relatively easier for the seller. For instance, you, as a seller, can control your fate on this platform.

Wish
Wish

The final website we recommend for you to start selling online is Wish. A popular e-commerce selling platform, Wish is completely different from other popular platforms. Discounts are one of the biggest strategies through which the platform attracts its customers. The categories which have higher sales on the platform include clothing, fashion designed products, shoes, gadgets, watches, wallets, home décor, phone accessories etc.

Tips For Selling Online on These Platforms
  • Target the right market
  • Price the products strategically
  • Target impulse buying
  • Reward your customers
  • Arrange the products in an attractive and well-organised manner
  • Keep researching your target market

Selling Products Online on Amazon

Maybe you think that the websites listed above are not enough. After all, they all seem quite temporary. In that case, you have probably dreamt of selling on Amazon. It has many advantages, mainly because of its sheer size and how it does nearly everything for you.

Here’s how it works:

First, you send your products to Amazon and they store them in one or more of their million-hectare fulfilment centres. Fulfilment centres are huge warehouses run by robots and hard-working Amazon employees.

Then, your products are inventoried and sorted. They are well maintained. And if, by chance, something in one of Amazon’s warehouses is damaged, Amazon will refund you the full retail price for the damaged goods.

When a customer places an order for your product with Amazon, Amazon will process the transaction for you. The entire process is automated.
Next, your product is taken from its place on the shelves, packed into a carton and shipped to the customer on your behalf.

After your product arrives at the customer’s location, Amazon will follow up with the customer to ensure that the order is in order. And if necessary, Amazon automatically takes care of it.

You may be thinking, “Well, if Amazon does all of the work for me, what am I supposed to do?”

You have to choose the products. Amazon does all the backend work, but you have to decide what you want to sell. In a moment, I’ll show you a few different ways you can sell products on Amazon.

Stock on hand. Amazon will inform you when stock levels are running low. But it is your job to make sure that the things you sell are kept in stock.

Apply and advertise. Amazon is a huge catalogue with millions of products. So you have to do a little bit of work to make sure that people find your products. But don’t worry – it’s pretty easy!

What does it cost to sell on Amazon FBA?

First of all, selling on Amazon FBA is very cheap. If you even sell products that you already own (such as unwanted items in the house), you can do so practically for free! We do recommend using the other sites for this, though.

Individual and professional seller accounts

There are two types of Amazon FBA seller accounts: individual and professional accounts. Individual seller accounts are free, but have higher sales fees. Professional accounts have a monthly subscription fee of $39.95, but otherwise lower fees. We recommend a professional account if you plan to sell more than 40 items per month. However, if you want to start slowly with just a few items, a single account might be more appropriate for you.

Amazon fees

Like many online marketplaces, Amazon charges fees for their services, usually after a sale. Here is the quick version of these fees:

Amazon charges a 15% commission on all sales for most categories.
If you use Amazon’s FBA service, fees are charged to cover shipping and handling costs for your products. However, these fees are usually less than the cost of your shipping.

For some categories, such as books and DVDs, an additional flat fee is charged. If you are selling under an individual seller plan (no subscription fee), Amazon charges an additional flat fee of $1.00. We therefore recommend that you act professionally if you plan to sell 40 or more products per month.

If you store your inventory in Amazon’s fulfilment centres for too long, you may incur long-term storage fees. If that sounds like a lot, don’t worry! The total fees are quite low and will end up costing you much less if you do all the work yourself.

Storage costs

Depending on the type of products you wish to sell at Amazon, your storage costs vary. We recommend the private label method, which requires a moderate up-front investment, but you might choose to start with just a few things in house to get a feel for how you can sell at Amazon FBA. It’s entirely up to you!

What is better for reselling: Amazon or eBay?

This question is as old as e-commerce itself. And ultimately it depends on you and what you want to do with your business. Some people swear by eBay. While others, like me, think that Amazon is the best place to start an online business. I think the best way to sum up the difference between the two market places is this:

On eBay, you’re on your own. The platform also has a temporary nature. Amazon helps to do all of the delivery and helps you a lot more. Depending on what product you chose, either platform can work.

Creating Your Own Website to Sell Products Online

This option is probably best if you have a company, or if you want to gain even more credibility. If done right, this is the most powerful platform to start selling products online.

Shipping on your website

While you don’t have the ability to showcase your inventory to millions of customers, having your online store can give you benefits that you wouldn’t get otherwise. You will get a lot of freedom, but you will have to make some compromises.

Setting up an online store from scratch may sound overwhelming, especially if you have no experience. However, it’s surprisingly easy, thanks to e-commerce software like Shopify, or hosting platforms like WordPress. You can easily create a website and integrate an e-commerce plugin to build your shop, with no experience is required. But is this the right choice for you? Here are some points to think about.

Advantages of setting up your website:

You have complete control.

You can decide on everything that makes up your business, from the placement of your logo to the format of your pages. Most importantly, you can communicate your value to your readers, and that can give you a serious advantage over your competitors.

You won’t have to pay any outrageous fees.

Without a third party cutting in, you can significantly increase your profit margins. The 10 to 15 percent fees that Amazon and eBay charge for listing? Forget them. All you have to worry about now are the fees for payment processing and the cost of the actual products.

It’s easier for customers to buy on their mobile phones.

Have you ever tried to use your mobile device to buy something on a sales platform like Amazon or eBay? This is not always pleasant. With your e-commerce store, you can easily make your website appealing and mobile-friendly for your customers. Even better, when you use a platform like Shopify, you can manage your entire business from your mobile device, so you can keep an eye on everything on the go.

You can stand out.

All Amazon sites look the same, just like all eBay sites. With your e-commerce website, you can put your branding to work and make a lasting impression on your audience. This can make a big difference and help you build your brand and attract a loyal audience of returning customers.

Growing Your Online Store to Sell More Products Online

You’re now officially ready to start selling online! You have your product and your platform of choice – now, all you need to do is grow. This is where most people fail. After all, picking a product and choosing a platform to sell it on can be done by almost anyone. The barrier ahead is the greatest challenge where most entrepreneurs fail.

To grow your brand, you need to clearly establish both what you stand for and credibility, and then leverage digital marketing to grow your sales. Then, you can use networking and discounts to your advantage to drive even more sales.

It is very important that you do incorporate most things we talk about in this next section, as not implementing one thing could result in massive lost potential. This next step for your business is the hardest, so, make sure to pay lots of attention.

Branding – How to Gain Credibility and Increase Your Customer Base

This is often what makes or breaks a business. Many entrepreneurs don’t spend nearly enough time on branding, which can be extremely detrimental to their e-commerce business. Branding is what allows better marketing (more on that below) and more trust from buyers.

online ecommerce store

This section is relevant to all three types of platforms, but you should spend some extra time integrating this advice if you own your website.

Coming up with a company name

I cannot overstate the importance of having a good business name. It can have a significant effect on your success. However, a bad name would ruin everything. Can you think about a bad business name right now?

Well, it’s probably quite hard. Most of them never made it as far as advertising because their names were so hard to memorise, or no one wanted to buy from them. Not only that, but it can have terrible legal repercussions. No one wants to get sued for copying someone else’s name! To avoid all of this trouble, it is essential to google your proposed business name to check that no one has taken it already.

What next?

Make sure that the name is not too long, or, at least, is quite catchy. You don’t want something with too many consonants, as that is often quite hard to remember. Catchy does it best! Try not to pick a name that could limit your growth as you start doing so. Here’s what I recommend:

Come in contact with a person from your target audience, and present to them with 5 names you came up with. Do this a few times. Once you have gathered the data, pick whatever name they liked most, even if it is your least favourite. Remember – a business is more about your audience than it is about you.

Don’t spend too long on this process, though. Spend more time focusing on the things I mention in the upcoming steps.

Internal branding

Internal branding consists of things like mission statements, communication and service standards. Even though it is not as important as external branding, you should spend some time focusing on these things, as they help with credibility and boosting sales.

The first thing to focus on is a mission statement. These help the buyer understand exactly who they’re buying from, and bring credibility to your business. Some iconic ones include:

To offer designer eyewear at a revolutionary price, while leading the way for socially-conscious businesses.

Warby Parker

To inspire humanity – both in the air and on the ground.

JetBlue

One thing you might notice is that these statements are all about what the company does for its customers. This should also guide you in everything you do, to ensure you live up to your goals and expectations. You should not ignore this: the amount of good it does for your business in the long term is astounding.

selling online branding

When coming up with a great mission statement, you might want to start with a “to”. This helps the customer understand your precise goal – and, remember, the customer is the person for whom this is for. Your mission statement should not be self–serving, but should instead clearly show what you are trying to achieve.

You might want to reflect on why your company exists. Making money won’t cut it. Your business needs to have a reason or an aim to improve people’s lives, especially if you want to gain credibility.

Once you have your mission statement, everything related to your internal branding should refer back to it. The statement is used as a guideline for both you and your customers, to help your business be more understood. You should follow the goals of your mission statement very closely.

When setting up service standards, an important part of internal branding, you should reflect on your mission statement. Are you trying to change something? Offer something for a lower price? Or just help people? Questions like this should help you understand how to set standards for your business.

External branding

The more important type of branding, external branding, includes aspects such as your logo, customer service and marketing. This is the face of your business, so you should make sure everything is of high quality to get more customers.

Designing a logo is extremely important. There is a reason why companies spend millions of dollars on a logo design. You can probably think of 20 logos right now. Humans are visual creatures, and so focusing on your logo is important to be remembered.

You can do it yourself, but make sure that it isn’t generic. If you want a logo tailored to your brand, you should either hire a freelancer on Fiverr, Upwork or 99Designs, or hire a professional agency. The last one is the most expensive, but will probably result in the best logo.

Now that you’ve got yourself an amazing logo, you should focus on your website. This is where you can separate yourself from the competition. A generic site does not live long in a customer’s memory. Your well-designed site, however, could change everything.

Many webmasters spend little time designing their site. As visual creatures, though, you cannot ignore this aspect with a simple, generic theme. You should integrate your branding within the sites. This means using the colours in your logo, and other elements people associate with your business.

You can design your own site pretty easily. With plugins on WordPress, such as Elementor, designing is made simple and easy. As long as you don’t stick with a basic theme, designing your site might be a better alternative to hiring other people to do it for you.

If you are going to go with the freelancer/agency route, make sure not to go for the cheapest option available, as you are probably able to do it yourself. However, if you are going to do it, make sure to get external reviews of your progress. What is beautiful for one, isn’t beautiful for all.

The final, big aspect to consider is social media. Not only can it help you with your sales and traffic, but it can give a lot of missing credibility to your business. Make sure to keep using the same colours and text fonts if possible: this creates a memorable picture of your brand.

You should try to display your products in the best possible way. Low-resolution images are your worst enemies, so avoid them where possible. Social media is used to boost sales, so high-quality images (especially visual ones) can really help to boost your sales.

Marketing – How to Gain More Sales With a Good Marketing Strategy

Marketing is incredibly important, especially for e-commerce websites. You can’t get sales if no one knows about your product. Without marketing, your website will have a lot fewer customers, which isn’t what you want.

I get it, though. Marketing is expensive, especially if you’re starting out and you don’t have the funds. I’ve made two different plans for you to consider when planning for your marketing.

With money:

Number 1: Target customers effectively with your ads. Use tools such as Facebook, Google and Reddit to find and target your audience. These targeted ads are money well spent: not only do you only spend it on potential customers, but they are relevant to the user – making their willingness to buy significantly higher.

This only works if you have conducted effective market research. Find your exact target customer, and pinpoint what it is about your product that would appeal to him/her. Once you have found the perfect demographic, use these tools to convert ads into sales. These ads are great when you can afford them. They skyrocket your sales if done effectively, and are one of the best ways to market anything.

Number 2: Pay for relevant people to shout out your business. Studies show you are a lot more likely to buy if a product has been recommended by someone you trust. If these people shout you out, you can easily convert the influx of leads into sales. You do not want the people shouting you out to have no relevance to your target audience, as that would just be throwing money down the drain.

Without money:

Number 1: Get traffic to your website. This can be done without ads if your content is good enough. Go on relevant social media posts, talk about why your product is so good and link to it. You want it to be relevant, though. No one likes spam or poor advertising. It is also bad for your SEO (Search Engine Optimisation) if you do. You can also scour the web for websites you think might help your business. Do something small for them, and they might link to your content if you ask politely.

Number 2: Take advantage of networks. Use your friends to spread the word. Otherwise, attend community events. Specialists in an industry attend these events, and you making an impression might convince them to help you out. Referrals are also a great way to do this – offer rewards for customers who refer your product to someone else, for example!

Scaling Up – How to Grow Your Online Business and Boost Your Sales

The last thing we’ll be focusing on is how to grow your business, without including marketing, as we have already covered it. Here are 10 tips for you to gain even more customers.

Offer Discounts and Promotions to New Customers

Consumers are still looking for value and offers today. Entice them into your store with introductory discounts or offer special promotions, such as buying 2-get-1 at half price or free gift wrapping for the first three purchases.

Such offers can attract new customers who have considered doing business with you but needed an incentive to change their shopping habits. Then track what they buy and what offers they have redeemed so you can better engage them with future marketing messages that reinforce their loyalty.

Ask For Referrals

If you have won the loyalty of a customer, implement this for you by asking them for recommendations. Existing customers are one of the best sources for new customers.

But you can’t be passive and wait for them to bring colleagues, friends and family into your business. Instead, take control and create a systematic approach to actively solicit recommendations from your satisfied customers.

Integrate recommendation generation activities into the sales process. Send follow-up emails to make sure customers are satisfied with their purchases, then send another email asking for recommendations. Consider offering incentives when the sales price justifies it. This approach works for real estate agents, for example.

Contact Old Customers Again

Go back to your contact list for expired customers and market to former customers who have not done business with you for a while. Create a regular schedule for this, e.g. quarterly, and select customers you haven’t seen for six months. Contact them by email, direct mail, SMS or phone with a “We miss you” message and offer them some kind of business or advertising if they come back.

Network

There is no better way to increase brand awareness than to meet new people, tell them who you are and what you do. Join your trade association, local chamber and network organizations. Attend events.

If you own a local business, even attending PTA meetings can be a great networking opportunity. Approach networking with a “How can I help you?” attitude rather than thinking, “What’s in it for me?

Update Your Website

Online search is the most important way for both consumers and B2B buyers to find new business. This means that your website has to do the hard work to make sure that customers can find you. Review your search marketing and search engine optimisation tactics and techniques, including making sure your site is mobile friendly.

Business Tips

Your website design also makes a difference. Too many graphics can slow down your site’s loading speed, which can lead to customer churn. If you don’t have the necessary expertise, hire a website design company and/or an SEO expert to help you.

Partner With Complementary Companies

Working with companies that have a similar customer base but are not directly competitive, and then developing a strategy for marketing your customers to each other to generate new business is a smart way to attract new customers without spending a fortune. For example, if you sell baby products, working with a company that sells maternity clothes would be a great partnership.

Promote Your Expertise

You can generate interest and even excitement by attracting new customers and getting more business out of your existing customer base by showcasing your industry expertise. Participating in industry panels, webinars or workshops, speaking at industry events or in front of groups to which your target customers belong, or conducting training sessions are just some of the ways you can make a good impression on potential new customers and clients. This technique works especially well for B2B business owners.

Take Advantage of Online Reviews and Rating Pages

In both the B2B and B2C world, consumers often turn to online ratings and review sites before doing business with a company they do not know. So make sure you monitor these sites and respond to any complaints. Make the most of positive reviews by linking to them on your website.

Place signage in your store, office, restaurant, or other location that encourages customers to contribute their perspective. Social evidence is very powerful, and new customers are more likely to try your store when they see it being praised by others.

Participate in Community Events

Surveys show that most people are happy to support local, independent companies. Raise your profile in your community by participating in charitable events and organisations. Sponsor a local fun run, organise a holiday activity with “Toys for Kids” or provide equipment for a Little League team in your town. All of this raises your profile and helps you attract new customers.

Bring a Friend

This idea is similar to the recommendation one, but requires the participation of the customers. Offer 2 for 1, “Buy one, get one for free” or “Bring a friend” to get your loyal customers to introduce their friends and colleagues to your company. For example, a restaurant could offer a “Buy one starter, get another one for free” to attract more customers.

In Conclusion

In this guide on how to sell online, we’ve told you how to choose products, what type of online selling platform to use, how to brand and market your business, and, finally, how to get more customers. Selling online can be very effective for any business, and, by closely following what we’ve told you, you will be able to replicate many companies’ success.

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