10 Techniques to Effectively Market a Product Online 2019

When it comes to e-commerce businesses, you need to think about newer strategies to market your product online. A lot of times, business owners are clueless about what kind of marketing would work for them.

Each product niche is different and requires different ways of online marketing. Not using the right tools and mechanism to market your product can be a total sales failure. Click To Tweet While there are multiple well-tested ways to market your product, you would need to try multiple options before getting to know what works best.

Based on a survey below are different modes that impact the user’s purchasing decisions.

Survey of user’s purchasing decisions

Courtesy: marketingcharts.com

With no second thoughts, social media networks are the largest influencers. However, other online marketing trends as well create an impact.

Getting ahead, we will see the various techniques in which you can effectively market a product online.

Techniques to Effectively Market a Product Online

Email List and Email Marketing

Email marketing is a popular mode to market your product online. However, to effectively use email marketing, you would need to build your email list with people who would be interested in knowing more about your product.

You can use various techniques to build your email list and then use email marketing to showcase your products. One such example to build an email list is by using the opt-in form as shown in the below example.

Build an email list

This lets you capture email address and build your email list. Eventually helps in reaching more target audience. While this is one of the popular ways to build an email list, there are several other ways you can build your email list.

Once this is done, you can send a promotional email as shown in the below example.

Send a promotional email

This certainly is a great way to market your product online.

Blogs

Blogs again are a popular way to market your product. There are several types of blogs you can incorporate to make people know about your product. A general information content blog can be a great marketing tool.

As seen in the below example, two big brands Coca Cola, as well as McDonald’s,are marketed using blog content.

Coca Cola, McDonald’s,are marketed using blog content

In case you sell perishable items then you can add valuable content to your website. One such example is as shown below where Milkmaid keeps a separate section on its website for recipes.

Add valuable content to your website

This again is a great way to market your product. Using content marketing we can improve the hit rate.

Free Samples to Influencers

For certain product types you can provide free samples. You can send free samples to influencers who would speak a review about your product. Being associated with an influencer can drive more traffic to your website.

Also Read- Learn from the 5 Best Marketing Campaigns for Ecommerce in 2019

You can provide samples in-store or available online. As shown below you can just advertise your free samples. Users especially who haven’t tried your product would certainly like to try free samples.

Advertise free samples

Using free samples might require some allocated budget. However, this again is a great strategy to market your product online.

Another such example is as shown below:

Free samples require some budget

However, this strategy can be used for only selected services. For instance, this is something you can’t choose as an option for a retail store.

You can also give a free sample with other products you sell. This is a great way to market any new product you have launched along with already established products.

Give free sample with other products

Contests and Giveaways

Contests are certainly a popular and oldest way to attract customers. Make an offer which cannot be resisted. One such example is as shown below:

Make an offer

Similarly, you can leverage your sales by providing giveaways. A strategy which popular brands such as McDonald’s and others incorporate. One such example is as shown below:

Provide giveaways

Complimentary Gift

In case you do not consider selling product samples or providing giveaways as economical, then you can look at providing the free gift. This is popular for most kids’ products. This again is a strategy which can be adopted on specific items.

One such example is as shown below:

Complimentary Gift

Another such example is as shown below:

Providing the free gift

It is motivating for users to buy products when they see something free or complementary with the product. A great way to market your product online by creating interest amongst online users.

Flash Sale

Adding flash sales on various social media channels is yet another way you can market your product better. One such example is as shown below.

Flash sale for a specific duration

Similarly, in the below example there is a flash sale for a specific duration.

Flash sale for a specific duration

You can be part of a Black Friday sales so that your brand can be showcased better.

Below is yet another variant of flash sale which uses some creativity to provide a mystery sale where the actual discount amount is unknown. A similar strategy can be used by incorporating techniques such as Spin the Wheel or Scratch and win a deal kind of contests or early bird entries.

Creativity to provide a mystery sale

Discounts, Vouchers, and Cashbacks

Yet another great way to market your product is by providing discounts or vouchers. Discounts or voucher codes can be combined with email marketing or amplified over social media channels.

No matter which channel you choose, discounts or voucher codes are something that attracts a lot of buyers. One such basic example is as shown below:

Discounts or voucher codes

Similarly, cashbacks are getting more popular these days when people use digital wallets. In case you support digital wallets, then this is an option you should try. One such example is as shown below:

Cashbacks more popular

Another such example is as shown below in the clearance sale.

Clearance sale

Similarly, you can display the voucher code as shown below:

Display the voucher code

These are some of the strategies which can be used. When you provide cashback, discounts, sale or voucher codes, in the end, you are giving some benefit to your customers. Providing even a small benefit to customers can be helpful and can be an effective tool to market products.

Referrals

Referrals can be used effectively to market your product online. This also helps you spread more details about your brand and amplify its presence. One such example is as shown below:

Referrals

In most cases, you need to provide some incentive to buyers in order to provide referrals. This could be sample products, discounts or freebies. However, people need to be motivated enough to provide referrals.

If used effectively this can be a viral marketing strategy. Another such example is as shown below where the referrer, as well as the first-time buyer, are benefitted.

Use viral marketing strategy

Invite to Write a Review

You can get linked to affiliate websites who write reviews similar to your product type. People usually tend to believe more about such reviews. Eventually, when people search for reviews they will find more details about your product.

For instance, if its cameras, then there are dedicated websites showcasing camera reviews as shown below:

Details about your product

Similarly, you can invite people to write testimonials or reviews about your product. While this may not necessarily be a direct marketing strategy, this can eventually end up in having loyal customers.

Another such example is as shown below:

Invite to write a review

Such reviews can make your product seem more transparent and positive reviews can motivate other customers to buy a similar product.

Not just reviews, but comparison websites can also turn out to be a great way to market your product online.

Interview Industry Influencers

Another strategy you can adopt is by interviewing industry influencers. Such interviews can be used to market your product. Both start-ups, as well as well-established online stores, adopt this strategy.

Also Read- Tips to Increase Consumer Reviews and Market Your Brand

As a slight variation, you can also provide webinars or podcasts for your product. However, this is a strategy which cannot be applied for all products. For instance, if you are selling garments, then this may not seem the right strategy to market your product. However, Hot Wheels a popular toy brand constantly puts videos which contains interviews as well as certain knowledge sharing sessions.

One such example is as shown below:

Interview industry influencers

Such videos can be added across various social channels.

Conduct an Event

Conducting an event or being part of a larger event such as exhibition can be used to market your product. While this gets you customers not through an online channel, yet can be a great strategy to build online customers.

You can simply post details about your event or add post-event snaps and videos which can make your brand viral.

One such example is as shown below:

Conduct an Event

You can simply add an Event section on your website and provide details about such events and also add post-event snaps. Similarly, such events can be amplified across multiple social channels.

Conclusion

The above-mentioned strategies combined with different social media platforms such as Facebook, Twitter, LinkedIn, Instagram, Pinterest, Reddit can be used effectively to market a product online.

Every product niche is different and you may need to choose the right strategy for your product. In most cases, a mix of such multiple strategies is used to market products. Click To Tweet Finally, a blend of creativity added to conventional strategies can be a great way to market your product online.

 

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