Guide to Find the Right Marketing Campaign Manager for Your Business

Let’s face it. E-commerce business is predominately about running campaigns that can showcase your business. Campaigns are the face of your brand and allow you to share your brand story with the target audience. Click To Tweet

So, if campaigns are so important for marketing your business, shouldn’t you ideally hire a campaign manager?

While this is a slow spreading trend, a lot of bigger brands hire a campaign manager who would be responsible to manage the A to Z for every campaigns. The profile shoulders a huge responsibility. Irrespective of small or large campaigns, a manager’s role is highly competitive and challenging.

Multiple hands work together to run a successful marketing campaign. A campaign manager needs to be round the clock over the digital environment and ensure running a seamless campaign. Click To Tweet

 Also Read- Viral Campaign Ideas for 2019

What does a Campaign Manager do?

E-commerce campaign managers work towards the effective running of campaigns. However, beyond this, they also need to measure the success of each campaign, prepare reports and manage resources working on the campaign.

A lot of times, such managers use campaign management tools that can effectively track the success of campaigns. Below is a classic example where KetoLogic has provided a job portfolio for e-commerce marketing campaign manager.

KetoLogic provided marketing campaign manager

Source: KetoLogic

Usually, below are a few common roles and responsibilities of a marketing campaign manager:

  • Complete management, implementation, tracking, success measurement of e-commerce campaigns
  • Create innovative B2B and B2C marketing campaigns in order to acquire more customers and retain existing customers
  • Budget backward and accommodate plans within budget. Report expenses
  • Collaborate with internal teams and external agencies such as animator, designers, graphic experts, etc. who will be responsible for successful campaign delivery
  • Proofread, edit campaigns and ensure the campaign is as per brand policies, standards
  • Measure ROI on campaigns
  • Deduce regular reports of campaign result with an evaluation of KPIs
  • Modify existing campaigns based on web analysis
  • Recommend strategies to create viral campaigns
  • Evaluate and identify best channels to run marketing campaigns effectively
  • Take responsibility for required marketing signoffs for campaigns and showcase brand awareness via campaigns
  • Evaluate the latest marketing trends and deduce creative marketing campaigns that would work well for the brand
  • Track competitors
  • Should have worked on multiple social channels to run campaigns. Also, should be aware of using company specific third-party marketing management tool.

A campaign manager might not do all of these activities single handedly but would have a team that would work towards running the campaign.

Another similar example of hiring a campaign manager is as shown below:

Example of hiring a campaign manager

A campaign manager responsibility can be ambiguous and would vary based on the brand and the industry. This also depends on the tools a specific organization uses.

However, the goals expected out of the marketing campaigns are similar across every brand. Some of these are:

  • Engage and generate more customers
  • Customer outreach using brand stories, enhance the brand experience
  • Marketing effectively a new product
  • Create brand awareness
  • Work towards publicizing the product and reduce negative reviews
  • Improve sales for the brand
  • Deduce cumulative profits and work towards improving profit margins
  • Maintain marketing campaign calendar

A campaign manager should possess few basic skills apart from the once stated in the roles and responsibilities of a job profile. Some of these are:

  • Communication Skills: A campaign manager certainly requires excellent writing skills that would help in developing effective marketing content. However, additionally, they also should have significant communication skill. This ensures good collaboration with multiple teams and third-party agencies.
  • Management Skills: As a manager, you need management skills that help in guiding the team and delegate tasks. Look for roadblocks and find a suitable solution.
  • Project Management Skills: A campaign manager needs to work on a budget, people resource, manage deadlines, deduce ROI. This requires providing quick solutions in case certain campaign plan fails.
  • Reporting and Analysis Skills:This is a skill which is mandatory to manage any campaign. Deducing substantial reports and analyzing campaign performance is one of the key skills required for campaign management.

Campaign Management Tools

There are multiple options available to run campaigns. Some of these are Online media, Social media, Direct mail, events, print media, etc.

A campaign manager works on multiple strategies to successfully run a campaign.  Seamless running of campaigns is almost impossible without using a suitable campaign management tool. Few features that should be available in third-party campaign management tools are:

  • Should include content creation tools
  • Campaign customization of each aspect should be possible
  • Lead tracking
  • Multi-channel marketing
  • Email automation
  • Scheduling, preparing campaign calendar
  • Target customers
  • Reporting and analytics capability
  • Real-time alerts and notification
  • Product training and support
  • Integrated marketing tools

Here we would see some of the top campaign management tools that can be used. Based on your e-commerce campaign requirement, a campaign manager should be well versed with one or more of these tools.

Some of the Ecommerce Campaign Managers

Facebook Campaign Manager

Facebook campaigns are an excellent way to promote your business. Being the top-performing social channel, Facebook campaigns have better customer outreach. This is also referred to as Facebook Ads manager. Here you can create multiple Ads, manage accounts, add preference, choose placement for your Ads, customize Ads.

Facebook campaign manager can be used for Facebook as well as Instagram. Ads manager can be found by going to – https://www.facebook.com/ads/manager

Facebook Campaign Manager

You can also choose the Facebook Ads Manager App. This lets you track Ad performance, receive a notification, and edit existing Ad campaigns.

Know More- Facebook Campaign Manager to Outreach Target Audience

Few tools that are dedicated to managing Facebook campaigns are:

  1. Qwaya – This provides a free trial and starts at a pricing of $149/month. Apart from Ad campaign scheduling, it also provides additional features such as team collaboration, Google analytics integration, split testing, Ad templates.
  2. AdEspresso – This works across Facebook, Instagram, Google and provides a free trial. It is simple to use and get started. The basic plan starts at $69/month. The basic plan provides most of the rudimentary features.
  3. HootSuiteAds – This can be used to manage Google Ads, Facebook, and Instagram campaigns. HootSuite has a free plan as well as paid plans.
  4. AdStage – This is a multi-platform campaign management tool. It can support Facebook, Google Ads, Instagram, LinkedIn, Twitter Ads. AdStage provides a free trial and has paid plans
  5. Driftrock – Driftrock focuses on Facebook campaigns. It also lets you run campaigns based on specific weather conditions. This is a paid tool.
  6. AdRoll – AdRoll lets you run retargeting campaigns on Facebook. This is a paid tool.
  7. AdSpringr – This is dedicated to Facebook campaigns and allows users to optimize Ads. AdSpringer is known for its advanced analytics and graphical representation of campaign data. The plan starts at $399/month
  8. Perfect Audience – This is a Facebook retargeting tool. Perfect Audience is a simple to use retargeting tool and provides several advanced analytics related to campaigns.

Pinterest Campaign Manager

Similar to Facebook, Pinterest also has its own Pinterest Campaign manager also referred to as Pinterest Ad Manager.

Pinterest Campaign Manager

Using this you can streamline your campaigns, manage where people view your Ads, schedule campaigns, test and optimize Ads. Pinterest Analytics provides several metrics and provides Pinterest insights.

Pinterest Analytics

There are also some Pinterest specific campaign management tools available in the market such as:

  • SproutSocial – This has a free trial and contains paid plans starting at $99/month. SproutSocial provides collaborative tools, campaign tracking and provides reporting features. Apart from Pinterest, it also provides campaign management for Facebook, Instagram, Twitter, and LinkedIn.
  • ViralTag–Here you can schedule pins, measure performance, bulk upload multiple pins and has several such intuitive features. It also supports Instagram, Facebook, Twitter, LinkedIn, and Tumblr.
  • PinPinterest–PinPinterest lets you enhance your pins and also schedule campaigns. This is a complete campaign manager for Pinterest users. This has a free trial.
  • ViralVoot – This is a simple scheduling tool. ViralVoot has advanced reporting features.
  • Tailwind – This is a scheduling tool available to run campaigns on Pinterest and Instagram.This has a free trial and has paid plans.

LinkedIn Campaign Manager

LinkedIn provides inbuilt campaign manager to handle LinkedIn campaigns.

LinkedIn Campaign Manager

This is a good campaign management tool which lets you improve B2B lead and provides customized targeting. LinkedIn Campaign manager also comes with good support for reporting. You can choose your pricing and control your budget for every campaign.

Instagram Campaign Manager

Instagram as well provides Instagram Business which provides campaign manager.

Instagram Campaign Manager

This Ad manager is completely customizable, and you can choose multiple schedules for campaigns. Instagram lets you run campaigns based on specific customer preferences and demographic details.

Some of the alternate Instagram campaign management tools are:

  • Combin– Combin comes with several powerful features and lets you specify your target audience. You can also schedule activities over here
  • HootSuite – This is a well-known tool that supports several social channels. You can schedule your posts in advance for Instagram.

Beyond this, there are several other generic portals available for running campaigns. Some of these are:

  • io– This is specifically designed for Google Ads wherein you can not only schedule campaigns but also optimize it.
  • SharpSpring – This is a complete marketing automation tool.
  • com – This is a commonly used marketing tool and can have seamless campaign management. Also supports team collaboration
  • CrossEngage – This enables cross channel campaigns and end to end campaign automation.
  • Net-Results – This has several campaign management features and is widely used industry-level tool.

Apart from this, there are several other campaign management tools available in the market. As a campaign manager, one should be hands-on with at least some of these popular tools.

Conclusion

Through this post, we have understood what the role of a campaign manager is, and some of the most commonly used campaign management tools.

Know More- A Complete Guide to Successful Campaign Management (Including Best Tools)

Marketing campaign management roles are slowly emerging in the market and come with a versatile industry-specific requirement. Click To Tweet A campaign manager’s job is a highly lucrative profile and has excellent future prospects.

FAQs on Finding the Right Campaign Manager for your Business

1. What are the typical job description of a Campaign Manager

Usually, below are a few common roles and responsibilities of a marketing campaign manager:
Complete management, implementation, tracking, success measurement of e-commerce campaigns
Create innovative B2B and B2C marketing campaigns in order to acquire more customers and retain existing customers
Budget backward and accommodate plans within budget. Report expenses
Collaborate with internal teams and external agencies such as animator, designers, graphic experts, etc. who will be responsible for successful campaign delivery
Proofread, edit campaigns and ensure the campaign is as per brand policies, standards
Measure ROI on campaigns

2. What are the must-have features to run campaigns?

Some of the must-have features for running campaigns include:
a) email automation
b) lead tracking
c) multichannel management
d) reporting and analytics

3. What are some of the tools/software to run Facebook campaigns

Few tools that are dedicated to managing Facebook campaigns are:
Qwaya – This provides a free trial and starts at a pricing of $149/month. Apart from Ad campaign scheduling, it also provides additional features such as team collaboration, Google analytics integration, split testing, Ad templates.
AdEspresso – This works across Facebook, Instagram, Google and provides a free trial. It is simple to use and get started. The basic plan starts at $69/month. The basic plan provides most of the rudimentary features.
HootSuiteAds – This can be used to manage Google Ads, Facebook, and Instagram campaigns. HootSuite has a free plan as well as paid plans.

4. What are some of the tools/software to run Pinterest campaigns

Pinterest specific campaign management tools available in the market such as:
SproutSocial – This has a free trial and contains paid plans starting at $99/month. SproutSocial provides collaborative tools, campaign tracking and provides reporting features. Apart from Pinterest, it also provides campaign management for Facebook, Instagram, Twitter, and LinkedIn.
ViralTag–Here you can schedule pins, measure performance, bulk upload multiple pins and has several such intuitive features. It also supports Instagram, Facebook, Twitter, LinkedIn, and Tumblr.
PinPinterest–PinPinterest lets you enhance your pins and also schedule campaigns. This is a complete campaign manager for Pinterest users. This has a free trial.

5. What are some of the tools/software to run Instagram campaigns

Some of the alternate Instagram campaign management tools are:
Combin– Combin comes with several powerful features and lets you specify your target audience. You can also schedule activities over here
HootSuite – This is a well-known tool that supports several social channels. You can schedule your posts in advance for Instagram.

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