Ecommerce Web Development: Good Frontend Dashboard You Can’t avoid

This post is recently updated on 16 July 2019.

Ecommerce is the fastest growing industry with millions of people buying products through different ecommerce platforms. No wonder why it has given a fillip to ecommerce web development.In 2017, ecommerce accounted for almost $2.3 trillion in sales. It’s expected to reach $4.9 trillion in 2021 (according to eMarketer, as the image below shows).

Retail Ecommerce Worldwide


In North America, ecommerce will soon comprise 15% of all specialty retail saleswhile in China, 23% of all retail is accounted for by ecommerce.

Thanks to this rapid growth in ecommerce, customers (from varied demographics) these days interact with brands using multiple devices from different countries, through varied channels. In order to be aware of the details about the online shoppers, the front-end dashboard takes the center stage when it comes to delivering better services, focused on the clients.

Since user experience takes the front seat when buying anything from the online shopping portals, it is crucial for the businesses to follow data-driven strategies to bring something amazing to the table that the shoppers would surely enjoy. Experts claim that online users are increasingly considering their experiences when selecting their favorite online vendors.

“Nearly 71% of online businesses surveyed emphasize on prioritizing UX improvements to recompense,” the figures have been revealed by the Forrester’s 2016 US Customer Experience Index. The survey also notified about the increasing ratings of the industry average of website user experience.

Now, since the leading online shopping platforms are working hard to ensure delivering better shopping experience with the best user-experience strategies, it is important that your individual brand isn’t left behind the competition for not trying hard enough.

Wondering what can you do to keep up? Concentrating on the front-end dashboard can be the best bet to ensure improved user engagement, sales, and business growth as the front-end dashboard helps the websites to stay competitive and enhance the UX of your suppliers.

Ecommerce Web Developmentwith Emphasis on Ecommerce Front-end Dashboard

The types of available front-end dashboard are endless, but all of them come with the single motto of making the shopping process easier. And since they are all easy to understand, it is worth knowing about them.

The frontend dashboard is a tool designed to provide all the information to the eCommerce website owner. The dashboard also provides the users the ability they need to manage specific website functions. Click To Tweet Check the image below to see how the frontend dashboard brings all the information to one place, making it easier for the merchants to manage the store with ease.


The frontend dashboard have everything available at the single page, whether it’s the web analytics, product listing management, product order management, etc. Everything can be managed using the dashboard. Click To Tweet

Don’t get confused with the term “front-end dashboard” as the front-end is used for the ‘client-side’ of the website where the shoppers are able to explore multiple products, add to cart the best suitable ones, and make a purchase using online payment methods or simply with the “Cash on Delivery” option. The front-end dashboard makes available all the activities done by the real visitors on the store.


On the other side of all this, you also have the back-end dashboard.

Similar to the front-end dashboard, the back-end user dashboard is the place where the online merchant is able to handle the website’s behind-the-scene functions. It includes the website functionalities and its capability to organize and store data, manage the requisite information, configuration of website functionality, etc.

It is important for online shopping websites to be blessed with a user-friendly front-end dashboard as it can help in uninterrupted communication and save training time. The professionally designed, user-friendly front-end dashboard is all you need to ensure flawless use of the back-end dashboard. So, you should keep these factors in mind when working on ecommerce web development.

The Purpose of a Dashboard in Ecommerce Web Development

The term ‘Dashboard’ has been taken from the automobile industry where the user (in this case the retailer) is provided with all the information at one place. There are hundreds of moving parts of your business that impact your overall performance. You may want to know everything about the business performance but can’t afford to check each one of them at a time. This is the reason that the front-end dashboard brings everything and all the necessary details right in front of your eyes, thus making business performance easy-to-understand with real-time data (as shown in the image below).

Purpose of a Dashboard in Ecommerce


Just like the dashboard of a car (or any other vehicle) that lets you see how fast it is moving and what other functions are performing at the given time, such as the fuel availability, the front-end dashboard gives the store owners the ability to check everything about the website’s performance. This includes details such as the number of current visitors, total sales, total revenue, net profit, pending payments, orders in progress, abandoned carts, and a lot more.

Visualizing All Data, At A Glance

In much the same case as the automobile industry, the front-end dashboard provides real-time results by aggregating and extracting value from all the data you collect, otherwise known as your key performance indicators (KPIs). The dashboard would simplify the user data and figures into more manageable chunks of visual information that allows the website owners to see what they are doing right and the areas that need improvement, which in turn would affect your bottom-line.

Given below are two examples of ecommerce dashboards that will help you to have a better understanding of how dashboard charts and statistics can help.

Dashboard charts and statistics


During ecommerce web development, emphasis should be given on building an effective front-end dashboard because users can only use the ecommerce front-end dashboard to the fullest when they have the right tools in place. The dashboards must be able to measure the figures correctly and display them in a way that makes sense to the user. This means selecting the right metrics – not just broad metrics that influence that broader category.

Types of Business Dashboards

Analytical – The first and the most common form of a business dashboard is the Analytical where executives and the senior professionals can establish targets and goals from data collected over a period. For example, if a product is achieving a great response in a particular market, the professionals can track the record and mold the marketing strategies accordingly. This makes it easier for the decision makers to understand what happened and how it happened along with deciding on how to implement changes for better results.

The example below shows how you can use the Analytical Dashboard for product analysis by drilling down to the type of product, product category,Analytical Dashboard


Another example of an analytical Dashboard (for SEO purposes) is shown below that helps you to evaluate large volumes of data to predict outcomes, spot trends, and discover useful insights with respect to your ecommerce website’s SEO.

Analytical Dashboard for SEO purposes

Operational – This type of business dashboard allows the businesses to monitor KPIs and other current performance metrics to immediately see the results they’ve achieved with the campaigns or identify potential operational issues. Daily Web Overview Dashboard is a great example of a useful Operational Dashboard. This helps the digital marketing teams to track hourly web performance against predetermined objectives.

Given below is a screenshot of an ecommerce marketing dashboard by Klipfolio. Klipfolio is a dashboard application (cloud-based) that makes vital data accessible with real-time accuracy. So, if you need to track your KPIs and other performance metrics in real-time or on an hourly basis, you can use it.

Ecommerce marketing dashboard


When your ecommerce web development professional builds it correctly, the front-end user dashboards can serve many purposes throughout your organization and help you reap rich benefits, which include those mentioned below.

Benefits of a good front-end dashboard

Better & Enhanced User Experience of Ecommerce Website

As far as the online shopping industry is concerned, user experience seems to be the most important factor. According to a report, one in every three people claims to abandon a purchase because they don’t find the right information which is a result of poor user experience.

Since this would mean shopping websites with a glitch being likely to face great losses, it’s always good to enjoy the benefits of front-end dashboard. The dashboards are an incredible tool for administrators to make the websites while being a valuable source to simplify the UX of customers as well.

Total Management Insight

As mentioned above, the front-end dashboard brings all the information and analytics in front of you under one roof. Thus, the dashboard lets you know what is working with your website and what areas need improvements to be made for better performance and results.

From the quantity of sales for a particular product to the type of customers that purchase your products from different countries or regions, to which email campaigns are getting the best response from the recipients, the dashboard can provide you with the means to monitor and improve your website in virtually every area. After all, you will have everything available at a single window, which makes it crucial to have the dashboard built the right way during ecommerce web development.

It is important to customize the dashboard according to your individual business type and goals. For example, if you’re running an online shopping platform, it is good to use a dashboard that offers all figures related to sales and revenue like the one given below.

Sales and revenue dashboard


If you fail to monitor the sales, there are chances of products going out of stock, which in turn could result in dissatisfied customers and thus, a significant loss of sale.


As the dashboard brings to you all the facts and figures of your website’s performance at a single window, it gives you useful insight into what you’re doing right and what you’re doing wrong in order to improve your performance. For example, if you’ve recently launched a sale for people in a particular region, the dashboard gives you the ability to check how well the sales and the promotions are doing through all the information available at the dashboard related to sales.

The front-end dashboard gives you the ability to check where the trouble areas are (in terms of website availability, browser throughput, website functionality, web page load speeds, etc.) and helps you stay armed with the information required to improve.

Reduced Stress

Another great reason (or benefit) of having a great front-end dashboard for an ecommerce store is the reduced stress as you need not go through multiple windows to calculate the business summary. Instead of visiting different pages for separate areas such as profits, sales, marketing results, advertising results, customer service results, etc., the front-end dashboard presents all the figures at a single window.Thus, through this solitary window, it is possible for business owners to see all the results by month, year, or even day to compare them with the earlier times and thus, get a clear view of the level of performance. This again proves why ecommerce web development for an ecommerce store shouldn’t ignore the front-end dashboard.

Well-planned front-end dashboard

With a well-planned front-end dashboard, you can easily and quickly scan through all the aspects of your business to see how you’re doing and what can be done to improve the current results. And if you spot a problem, you will know precisely who in your company to contact or what exact steps need to be taken to fix the problem.

Reliable Management Reminders

The front-end dashboard can automate reporting, thus bringing exceptional benefits to the business. The dashboard will not only help reduce stress and ensure to keep the business website running smoothly, but will also allow the owner and relevant people to choose specific information that must be sent to their email at regular intervals to stay on top of their business operations.

Instead of manually checking for separate statistics, the store admin can easily scan over different aspects of their business. This makes it possible to immediately identify the areas that need improvement as the problems arise, thus making it possible for you to address the problem areas and fix bugs faster.


Some of the best front-end dashboards built as a result of well-planned ecommerce web development can provide a dynamic experience to the business owners. Rather than just providing users the static information, the interactive dashboards also facilitate users with the ability to filter data and interact with charts to see changes over time while allowing them to have an ad-hoc component suitable for on-the-fly needs. Dynamic dashboards and static dashboards are quite different in nature. While the dynamic dashboards are used to display information tailored to a specific user, a static dashboard is able to display information only from a single user’s perspective.

Dynamic dashboards are best used when you desire to display user-specific information for specific users like their individual sales and quotas, the leads converted, or the quantity of case closures, etc.  On the other hands, static dashboards are best used when you aim to display regional or organization-wide data to a set of users, such as the total sale in a region, the team’s performance in a particular region, etc.

This results in timely action being taken by the store owner to take charge of the situation, depending upon the figures available at the front-end user dashboard.

Fully Customizable

Along with making it possible for the business owners to save time with all the information available right at the single window, the front-end dashboards are also customizable, making things even easier. The dashboards can be customized to present the most valuable and useful information displayed at the most important place. This allows the business owners and other relevant people to see the level of detail they need in order to get their jobs done and meet their goals faster.

For example, check how beautifully this given image displays the number of current product visitors. This makes it easier for the business owners to check their best trending products in order to customize the business strategies to focus on the best-performing products. You too can take inspiration from it to plan how your dashboard would look like and function before getting started with your ecommerce web development.


You’re Always on the Go

The great thing about the front-end business dashboards is that they’re not limited to be accessed through the desktops but are also responsive enough to let the users enjoy website analytics through their mobile devices as well. The dashboards are programmed to suit any mobile device with the aim of reaching anywhere and to everyone.

This gives the users a real freedom of having access to the real-time data of website even when they’re driving to a tourist destination or enjoying food in a restaurant. Click To Tweet

Wondering if you need a front-end dashboard?

Here are a few signs that suggest you must at least try one out:

  • Your current efforts and marketing campaigns are not giving you the ROI you need.
  • You feel you can grow your company as you feel the products or services have the potential.
  • You have no idea how to or where to start.
  • You’re lagging behind your competitors.
  • You have all the website data, but don’t know what to do with the information.
  • You can’t compare the data available for your online shopping store.
  • You’re tired of manually finding and analyzing different types of information.

If you can relate to any of the above-mentioned points, this might be the right time to invest in a good front-end dashboard for business growth. Now that you know everything about the dashboard, its types, its purposes, and how beneficial it can be for your brand, you can try it out by planning your ecommerce web development process the right way to ensure you get a suitable front-end dashboard that helps boost your sales and revenue.

So, what are you waiting for? Start building your own dashboard today to grow your business.

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