22 Best Ecommerce SEO Tools: Your Definitive Guide for 2020

Search engine algorithms are changing constantly, resulting in an ever-shifting environment for ecommerce business owners as they attempt to improve site authority and boost organic traffic. Click To TweetWe already know that attaining success in almost everything needs the use of the right tools and this statement is perfectly applicable to the world of ecommerce SEO as well.

In this guide, we’ll discuss everything you need to know about ecommerce SEO tools that would help get the best outcomes in the forms of higher ranking and increased traffic – both of which ultimately boil down to a boost in sales.

You might also be interested in the following articles:

Your Ultimate Guide to Build A Successful On-Page SEO Strategy
Choosing the Best Ecommerce Platform for SEO
E-commerce SEO Checklist to Increase Online Store Traffic
Definitive Guide to Ecommerce SEO Audit
50 Ways to Improve SEO For Your Ecommerce Store

Whether you’re a small ecommerce business owner or the SEO manager for a reputable ecommerce brand or a growth marketer – this guide will help you in the best possible way.

How to do SEO for your Ecommerce Website?

What happens when someone types a word/phrase into a search engine? A list of web pages is returned by a sophisticated algorithm and the most relevant pages appear at the top of the first SERP. And 75% of users go through only the first page of the results. Therefore, it’s not difficult to guess why brands compete furiously to be featured on the first SERP – to gain more visibility, more traffic, and more profits.

Let’s take a look at the key ways to do SEO for your ecommerce website to attain the above goals.

Create a targeted keyword list

Did you know that a whopping 3.8 million Google searches are performed every 60 seconds? That’s huge, as well as, the key reason for which you must ensure prominent visibility in the search engines. Creating a targeted keyword list is the first and most important step when preparing your ecommerce site. We’re talking about finding out long-tail keywords and writing high-quality content using them. Long-tail keywords having lower search volume usually convert better, because searchers are more intentional and specific in their searches.

Optimize every page URL

It’s a simple yet highly effective way to improve your ecommerce site’s SEO. Make sure that every page URL is SEO-friendly by incorporating the main keyword which the page is targeting. Here’re some good practices you should keep in mind when working on page URLs.Optimize every page URL


  • Keep the URL address relevant and descriptive, meaning it should instantly tell a visitor what the page is all about.
  • Use hyphens instead of underscores.
  • Incorporate the most relevant keyword in the URL address.

Optimize site architecture

Ecommerce site architecture is how you get the most relevant and best content in front of your users and reduce the number of times they’ve to click to find it. It typically encompasses setting up your navigation, product pages, and category pages. Here’re the most effective rules to create a great site architecture.Optimize site architecture


  • It shouldn’t take more than three clicks to get to a page from another one.
  • Keep it scalable and simple.

Interlink the top pagesInterlink the top pages


When it comes to internal linking, many ecommerce business owners tend to hyperlink a keyword to some slightly relevant pages on their website or link excessively to lots of pages. But ideally, you should have an internal linking strategy to guide your site users from one page to another. It not only improves user engagement but also helps in increasing your chance for ranking for specific keywords and the SERPs crawl the site.

Improve your website speedImprove your website speed


The above statistic clearly tells that your visitors won’t hang around if you’ve a slow website. Instead, they’ll find a faster website which’s likely to be one of your competitors and that’s the key reason your website has to load quickly. Fortunately, there’re various ways to improve the speed of your website. The most popular ones include trying a different CMS out, reducing file and image sizes, purchasing more server space, etc.

Write unique product descriptions

One of the common problems with many ecommerce stores is that they don’t have unique product descriptions. Often, these descriptions are copied from the manufacturer, which means all ecommerce stores that sell the product use the same content.Write unique product descriptions


Make sure that you write unique product descriptions to avoid duplicate content on all categories and product pages. It’s also advisable to search for the term you’re looking to rank for and see what’s ranking in terms of content optimization and length. Whatever you write, make it unique and compelling to help increase conversions. It’s also important to use click-magnet keywords such as “Lowest Price” or “20% OFF” in the product’s meta title to boost your CTR (click-through rate).

Improve user experience

When it comes to attaining your ecommerce goals, the usability of your website plays an extremely crucial role. However, there’re some small tweaks made to improve your site’s usability. For example, too much of unorganized content, not only reduces usability but also divert the attention of your visitors away from your CTA.

You can use tabs to organize content and reduce clutter. Using visual hierarchy together with formatting elements is another effective idea to make your content more user-friendly and scannable.

Use optimized visual contentUse optimized visual content


In the above image, visual content is one of the four pillars that hold the success of an ecommerce business, you must try to leverage it. Use visual content like high-quality images to showcase your products outstandingly.

You can also take the help of technologies like 360-degree view and zoom to increase shoppers’ engagement with your content.It’s important to note that image file sizes may get huge and slow things down considerably, so remember to compress the images to maintain your site’s speed.

To increase your chances of showing up in the image results of Google, be sure to include alt text with appropriate keywords.

Focus on link building

It belongs to off-page SEO and can be used to promote your offers. You can try out Q/A websites, web 2.0 links (here’s a list of some good web 2.0 websites that can be used to build your profile/brand), blog comments, citations, social bookmarking sites, etc to begin with.

To maintain higher rankings in the search engines, try to get high-quality links from external websites to the main landing pages.

Get local site traffic

With the help of Google My Business feature, you can put the details of your business into Google’s database.Get local site traffic


The key objective of doing this is to show up in the local search results. You can display lots of things about your business like address, website information, reviews, pictures, and more. To increase your chances of becoming visible in local results, you should get local citations – backlinks from other local websites such as magazines, news outlets, press releases, etc.

How do SEO tools work?

SEO is one of the most difficult parts of running an ecommerce website successfully because the way your website is ranked by the search engines changes constantly. Fortunately,there’re some excellent ecommerce SEO toolsthat can be used to improve your ranking and, in turn, your bottom line. These tools help you get a higher ranking on SERPs by providing you with valuable insights on the above-mentioned and more SEO factors. Keep on reading as we’re going to discuss some of the most effective tools in the next section.

Best ecommerce SEO tools

Contrary to the popular belief, ecommerce SEO isn’t something that can be understood only by the gurus and experts. Thanks to the availability of some great ecommerce SEO tools, even a newbie in the ecommerce SEO landscape can master the basics in a short amount of time. In this guide, we’ve handpicked the best twenty-two tools that will help you attain your ecommerce SEO goals. We’ve divided them into three categories – free tools, paid tools, and automation tools.

Let’s dive in.

Free Ecommerce SEO Tools

Google Search ConsoleGoogle Search Console


If you’re trying to boost organic search presence, we advise going to the source directly with Google Search Console. It offers various services that can be used to figure out how your website is viewed and ranked by Google. With the help of this tool, you can optimize content, submit your ecommerce website along with specific URLs and receive notifications about website issues.



This is one of those ecommerce SEO tools that let you find buzzing topics based on which you should be creating your content. It finds questions asked by people on blogs, forums, and social media, and turn them into valuable keywords. If you can get the right subjects and stick to them, you can be sure of gaining new traffic to the site.



If you’re looking for a simple yet highly effective way to perform keyword research, you should check this tool out. It not only lets you see what your website is ranking for but also help you get new keyword ideas.



This is one of the few AI-powered ecommerce SEO tools that give you detailed advice on whether a keyword would help you rank or not. It offers a broad range of features including keyword research, SERP analysis, SEO competitive analysis, SEO progress reports, and more.



This tool can be used to improve your site page ranking and website visibility. Its on-site SEO audit tools not only help you assess the quality of your content but also offer suggestions on keyword placement to boost the SEO results.

Backlink CheckerBacklink Checker


To make your overall SEO better, it’s always good to have other websites, with high authority, linking back to yours.

Backlinks, in a way, is an endorsement from other sites who like your content or might want to link to your content. This could be one of the most important factors in driving organic traffic and securing position in higher SERP.

Backlink Checker provides you with comprehensive data on the backlinks, based on which you can develop your link building strategy.

Mobile-Friendly Test

Mobile-Friendly Test


Probably you’re already aware of the major change in Google’s algorithm – mobile-first indexing, which says that it now increasingly uses the mobile versions of web pages for ranking and indexing. With the help of this tool, you can check whether your site is considered mobile-friendly by Google or not.

SEO MinionSEO Minion


This is one of those free ecommerce SEO tools that let you get a complete view of your site’s SEO. This browser extension offers a broad range of features to check your organic search potential and to get an idea of the things to improve overall SEO.

Website GraderWebsite Grader


This tool from HubSpot lets you to have an analysis of how your ecommerce site is doing from an SEO perspective. It provides you with scores for your site’s SEO, performance, mobile-friendliness, and security.

Varvy SEO toolVarvy SEO tool


It provides you with an extensive report on whether or not your web pages are following Google’s SEO guidelines. You can have a detailed view of mobile-friendliness, page speed issues, on-page SEO, among others.

Screaming FrogScreaming Frog


This is one of the few ecommerce SEO tools that offer some helpful options, especially for online stores. It offers various features including an SEO Spider Tool that’s capable of accomplishing a broad range of optimization tasks. The full version comes at £149/year per license.



It’s widely considered as one of the most effective ecommerce SEO tools available out there. This tool helps you learn why and how your competitors are ranking and what you should do to improve your overall rankings. The initial plan (Lite) starts at $99/month.



If you’re looking for an SEO tool that can give you true updates on keyword rankings, AccuRanker is worth checking out. All you need to do is to plugin the website you’re trying to track and enter the keywords that you want this tool to gauge. The monthly package starts at $109 (for tracking 1,000 keywords).



It’s one of those ML-powered ecommerce SEO tools that let you scale through content marketing. It provides you with everything from content strategy and research to optimization and creation. The initial plan (Pro) starts at $399/month.



If you’re looking for a tool that would give you detailed insights about your organic footprint, you should check SEMrush out. It offers SEO, content/PR analysis, social media, and more tools. The cheapest plan (Pro) would cost you $99.95/month.



This tool claims to have the ability of looking at more than 500 ranking factors in just one sweep. It can handle tasks like keyword research, content editing, SERP analysis, and more. You can start with the initial plan (Basic) at $59/month.



If you’re looking for a research tool that would help you foster an all-round growth of your site’s SEO, ontolo is worth checking out. It lets you find SEO and marketing opportunities to boost your traffic. The cheapest plan comes at $97/month with a 30-day money-back guarantee.

Moz ProMoz Pro


This suite of ecommerce SEO tools offers a data-driven approach to help you manage optimization. It also offers alerts about crawling errors and suggestions related to on-page SEO. The initial plan (STANDARD) would cost you $99/month.

Raven ToolsRaven Tools


This all-in-one SEO suite is designed to cater to all your SEO needs. From conducting competitor and keyword research to managing link building efforts and rank tracking, etc – you’d get lots of handy tools to accomplish your SEO goals. The initial plan (Start) comes at $79/month.



This backlink management tool is designed to boost your link building strategy. It provides you with your competitors’ specific page scoring, backlink profiles, among others. The cheapest plan (LAUNCH) would cost you $49/month.

SEO Automation Tools



Designed to cater to enterprise-grade ecommerce businesses, this tool offers an innovative marketing solution to foster growth. From helping you create a search engine-friendly version of your ecommerce site to integrating SEO recommendations, and more – it lets you perform all necessary things to boost on-page SEO.

SE RankingSE Ranking


This is one of those ecommerce SEO tools that help you automate routine SEO tasks such as keyword research, backlink monitoring, website analysis, among others. You can also get insights into your competitors’ strategies and create your own one to reach the top of SERPs.

Wrapping Up

Optimizing your ecommerce website is extremely important to rank higher on SERPs and boost sales. Click To Tweet Without the right SEO strategy and planning, it isn’t possible to drive traffic, engage with the audience, and as a result, you could lose a significant chunk of sales.

All of the ecommerce SEO tools we’ve mentioned here are tried and tested ones and can be implemented easily to promote your online business. Just remember that ecommerce SEO demands lots of time and effort and thus, optimize and start promoting your store today.

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