SEO (Search Engine Optimisation) is the ultimate technique to increase organic traffic on your eCommerce website. It is the most effective way to attract repetitive customers and generate new customers by focusing on their search queries.
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SEO is aggressively used by all top-tier eCommerce brands to achieve higher positions at search engine pages. Click To TweetNot only established firms, but SEO has also done wonders for start-ups with limited funds for marketing and customer acquisition. But the aim is not only to rank higher but secure the 1st rank in the search results. So,what are the best eCommerce SEO tips in boosting a website ranking?
Here are a few eCommerce SEO tips that will help you to ace the game of SEO and generate more traffic for your website.
Ecommerce SEO Tips to Generate More Traffic
Before getting started on your keyword optimization, the first step is to do some research on the keywords. If you are new to the business and are wondering how to start the SEO for an eCommerce website, this is where to start.
Keyword research helps in analyzing and finding the terms people use to search for a particular product. The research should answer the following questions:
- What are the relevant topics for your business?
- What are the keyword phrases being used to search for those topics?
- What are the related search items associated with the topic?
- What is the user intent behind the search?
For instance, a company like Amazon would have keyword searches like buy phones online, buy a laptop online, best electronic store online, etc.
SEO tools are useful in finding the right keywords for your business. It is extremely important to research, analyze, and select relevant and most popular keywords related to your business for keyword optimization to work.
Always remember that the keyword is the king. This is one of the most effective eCommerce SEO tips.You might not understand the importance of a keyword until you are marketing online. Keywords are the driving factors that connect your site to the customers. Hence, it is of utmost importance to pay extra attention to the keywords being used in your search result pages.
Once you have an idea about the keyword phrases to be used, the next step is to implement it on your website properly. Optimize each page for particular keywords. These keywords should be used in the page strategically in all places. You can include the keyword in:
- Title tag
- Page Header
- Product description
- Meta description
- Image tag
Improve and update
Once your keywords are in place, the next step is to constantly analyze the results and improve your keywords. You need to analyze which keywords work for you and which do not.
You can use tools to find which existing keywords are leading customers to your website. One such tool is the Traffic Analytics Tool by Google. Once you find such keywords, use them strategically to improve the results.
For instance, here is a list of top Amazon Searches in the world:
Title tag optimization
Title tags are also known as SEO title tags or meta titles for SEO. Title tags might seem like a small thing but are very impactful to improve SEO. This is one of the most effective eCommerce SEO tips.
The headline and title tag
A headline is the first interaction with the user. It helps grab attention to further explore the page. But this only happens when it also makes a good title tag for Search result optimization.
What makes a good title tag?
- Short title: Less than 60 characters
- Should include the focused keyword
- Should grab attention in the first instance
- Distinct tags for each page
When we talk about title tags, we are also referring to the snippets that are displayed along with it. Snippets are the description that follows title tags in a search result page. These are short texts that are usually pulled from Structured Markup from the page’s HTML. Use schema markup to get the ratings.
A rich snippet makes the search result more attractive to explore than normal text. A rich snippet includes reviews, ratings, or votes. Here is an example of a rich snippet:
In the first result, the snippet is plain text describing the apple pie. The second snippet includes ratings and reviews for the recipe. This makes the second result automatically more attractive than the first one.
Improve website speed
Everything on the website is done, keeping the user experience in mind. With the number of competitors for each product, the user experience ultimately decides the transaction.
Hence, the website loading speed should be kept to the minimum. If the website takes too long to load, the user will immediately switch to a competitor’s website. Here are some figures to support the statement of this eCommerce SEO tip:
- 40% of the users leave the page if the loading time is more than 3 seconds
- 79% of the shoppers who didn’t like the user experience are not likely to return to the website.
- 14% of users will switch to a different website if the loading rate is slow.
- A one-second increase in loading time can cause up to a 7% loss in customer conversion.
What Should be done to Increase Website Loading Time?
Each image adds up the loading time of the page. To reduce loading time, do not put irrelevant images on the page. Optimize each image to reduce the file size.
Caching helps improving speed as the elements of websites are stored with the users.
A lot of plugins can drag down the website speed. To discard plugins, first, run a performance check to understand the nature of each plugin. Only the necessary plugins should be kept to maximize speed.
Content Delivery Network (CDN)
CDN is a network of web servers and their data networks are distributed geographically. The user request is routed to the nearest server to increase delivery speed.
Reduce HTTP requests
The website sends an HTTP request for each element of the page. This leads to an unnecessary increase in loading time.
Inspect the pages using Developer tools and check what can be eliminated. An effective way to reduce HTTP requests is by using GZip Compression. It compresses the files to reduce server time.
You should constantly check the website speed by using Google Pageview Insight or any other online tool. This is one of the top eCommerce SEO tips followed by experts.
Mobile screen optimization
It is no surprise that the world is moving towards smartphones for everyday activities. Here are some figures to support the argument:
- Mobile accounted for 52.6 percent of website traffic in the fourth quarter of 2019.
- The global average of mobile broadband subscription penetration rate stood at 69.3 percent in 2018.
- 2 billion people use smartphones worldwide, and this figure is bound to increase rapidly.
This makes it essential to optimize web pages for mobile screens. The overall user experience should be better or at par, at least to the desktop version.
The best way to ensure great user experience on mobile is to design templates specifically for mobiles. Resizing existing templates will not give an impactful experience. If you already have responsive web designs in place, you need not redesign the pages. However, this should only be done if responsive designs work smoothly on the mobile.
Small image size
This eCommerce SEO tip can lead to effective results. As the screen size reduces drastically, the optimum use of space is essential. Optimize the image sizes according to the mobile screen. This will ensure the proper display of the image and pages.
Better loading speed
Loading speed in the mobile version should be very fast. Most websites lose users to competitor websites due to slow loading speed. Use optimized images, reduce redirects and minify codes to reduce the loading time.
Blogs are the best way to strategically increase the use of keywords. Create a lot of content around your keywords. But keywords are just one important part of the blog. The other hero is content itself.
Rich content can take you places. Focus your content on the user needs. A blog should be engaging from beginning to end. It should be informative and answer the queries of the user. Users will only return to the blog if they find the content enriching enough. In other words, good content should supply the demand of users.
With the multitude of information available online, what should you write to stand out from the competition?
Here are a few eCommerce SEO tips to create content that suffices the needs of both business and the user.
It proves helpful to focus blogs around trending topics. You need to be aware of the on-going trends and constantly create blogs around it. In this case, you need to connect the trends to your business. You should smartly use keywords of the trending topic while incorporating your keywords.
Writing a title is as good a task as writing the blog itself. A title pulls the user into the page. Good titles should be short and crisp while summarizing the gist of the blog.
To drive traffic into a website, the blog post should be linkable. The content should, therefore, be visually enriching. Make use of statistics, heavily researched data, and infographics to present your thoughts.
Internal links are links that help in navigating from one page of the domain to another page. These are text links mentioned on the website. The navigation bar is one main example of internal linking. Internal linking is required to increase individual page ranking on the search result page. Here are a few eCommerce SEO tips and pointers for internal linking.
All links together form the site architecture. The architecture should be simple enough for the search engine to have access to important website pages. The link equity should be maintained by having a minimum amount of links between any two given pages.
For search optimization, all links should form a pyramid-like structure. There should be swift flow from one page to another.
The flow of links
The link should flow from higher-authority pages to comparatively lower ones. Higher authority pages have chances of higher rankings than other pages. The authority can be checked via various online tools. One such tool is Moz’s Link Explorer.
Types of navigations
This works by including links to other pages in your main content of a page. This is an online equivalence of hyperlinks. The anchor text, which is the clickable text imbibing the particular link, should include the main keyword for better search optimization.
Links can be imbibed into page logos as well. Usually, this page is directly linked to the home page. This makes it easier for the visitor to route back to the home page in a single click. Amazon, for instance, has a logo link on its website.
Header & footer links
Along with the main navigation bar, popular categories can be mentioned in the header or footer with navigational links.
Backlinks or inbound links are links from one page of a website to another website. Backlinks help search engines to ascertain the credibility of the website through others. This leads to better search engine ranking for your website.
A page might have a link to your website, and you have a backlink that leads the user back to their website. This eCommerce SEO tip can help to get effective results.
Earning good backlinks from trustworthy websites is a time-consuming process. As a beginner, you might want to start with writing high-quality content and providing links to other websites. You can also be a guest blogger for other websites to earn backlinks.
It is important to test, analyze, and improve the results for higher rankings. When talking about what are the eCommerce SEO tips that can help your eCommerce sites, you need to run various tests on the website to find shortfalls and performance-related data. This can be easily done via SEO tools available online. Some of the regular testing tools to be used by a website are:
- Web analytics: Google Analytics or Yahoo Analytics is free analytical tools available.
- Speed testing tools: Google Page speed Insight or GT matrix can be used to test the website speed.
- Performance testing tools: Google search console can be used for measuring search traffic and performance.
- SEO Audit report: SEOptimizer and Neil Patel can help you out with such reports.
- Backlink checker: Small SEO tools or SEMrush
- Keyword planner: Google Keyword Planner or SEMrush can be used
There are many more tools that are available online free of cost to help you improve your search engine optimization for your website.
These are a few eCommerce SEO tips that will boost SEO for your website. By implementing these, you will see not only higher ranking but also an increase in customer conversions.