In the growing shift towards ecommerce businesses, there is ample wealth for all businesses to earn. But, to make a place for yourself in the market, you need to draw the right consumers to your website, who are ready to explore and buy your products or services. To ensure this you need some of the best practices to optimize your ecommerce search engine.
Research states that an average consumer faces an information overload on a daily basis, by processing more than hundreds of thousands of digital words. This is the biggest challenge an online consumer faces every day. Hence, it is very important that you as a business optimize your ecommerce search, to ensure that they can search and find you easily on search engines.
To succeed as an ecommerce marketer, you will need to focus on improving the website’s search traffic and rankings. You can achieve this by implementing best practices for Ecommerce Search Engine Optimization. Click To Tweet
Definitive Guide for Ecommerce Search Engine Optimization
Optimizing High-Impact Pages
What are High-impact pages? The frequently visited pages of your website like the homepage, products page, blog posts, etc, are called the high-impact pages. These pages are responsible for attracting more visitors and arousing increased engagement and interaction with the users. One needs to implement the best SEO practices to make them lucrative for ecommerce search engine optimization.
Target keywords: You need to insert target keywords on your high impact pages and Meta description, to ensure a high ranking on search engines. Target keywords are the common keywords used by the consumers while searching for a product or service on a search engine. While choosing the target keywords, one needs to study and research on the relevance of the keywords, its search volume, ranking difficulty, etc. Use Keyword finder tools to search for the ideal keywords for your high-impact pages.
Google keyword planner is a popular keyword search tool, which is free of cost. To generate more effective keywords, you can also opt for paid tools like SEMrush. Once you have a list of keywords, you need to sort them out and choose low competition keywords. This will help in generating traffic faster, improving the chances of attaining higher search rankings. You can also study your competitor’s website, to check on their strategy for keywords and try to work on it accordingly.
Long-tail keywords:For an impactful ecommerce search engine optimization, it is important to use long-tail keywords in your website content. Long-tail keywords are generally made up of 3 or more words. Consumers while searching on the internet, tend to enter more than 3 words to look for something specific. Long-tail keywords are precise and have an important role to play in ecommerce search engine configuration.
Here’s an example:
Use specific keywords which can be auto-completed on a search engine bar. Try using words like the size or colour or type of the product. Websites with long-tail keywords have a higher conversion rate as people can find easily what they are exactly looking for.
Meta description: Use an exclusive and persuasive Meta description and title. Try to keep the Meta title less than 60 characters and the Meta description below 160 characters.
URLs: It is advisable to use URLs which are search engine friendly, which means they are easy to read by both humans and search engines. The URLs used should be simple and direct. One should avoid using odd symbols, numbers or combinations which are not relevant and not required for the website.
Homepage: Your homepage is the face of your website, the face of your business on the digital platform. For ecommerce search engine optimization it is important to structure the navigation bar. Try incorporating as many attractive images of the products and services on the page. Use impactful content on the home page, which includes good taglines with the main keywords. If it is a local business, add the name of the location or place, to make it easy to search on search engines.
Product pages: The product pages should incorporate unique product descriptions including the size, features, colours, etc of the products. You should also include customer feedback and reviews on the product page, to make it more effective. Every review updated keeps the content on your page fresh and new. Keep a FAQ section for each product, so the visitors can contact you and get their queries solved. A quick and effective response will ensure in closing the sale.
Internal linking is a wonderful strategy to lead your online visitors from one page to the other. The higher the linking between the pages, the better it is for ecommerce search engine optimization.
One should link all the main categories or products/services to the navigation bar and/or to the footer of the page. For example while writing blogs, add links to your top products or to the about us page, to lead the viewers to the company website.
From the SEO perspective, breadcrumbs help robots and spiders in finding their way back to the website’s homepage. The breadcrumbs are generally found on top of the website’s page and display the string of webpages, which were visited in between from the homepage to the current page.
Add a section on the webpage which recommends related products to the visitors. It helps in boosting sales. At the same time do not bombard your website with links. Use a limited number of links on each page.
Page loading speed
People are low on patience, and they do not like waiting for long for a page to load. Even search engines like Google, consider loading speed as one of the factors for ranking the websites. Your website should load fast and not give the visitor a chance to leave it and go. How can you improve the loading speed?
- Use compressed videos, images on the website; this helps in decreasing the file’s size and thus reduces the download time.
- Upgrade to hosting plans which offer faster loading speed.
- Invest in a CDN (Content Delivery Network) which helps in improving the loading speed and also increase web security.
Today almost 70 to 90% of the consumers shop online through their mobile devices. They use their smartphones or tablets to search for the products and order them online. Hence it is very important that you have a responsive website, which can adjust and get accommodated on any screen size. Hence it is important to make the website mobile friendly, provide easy and hassle-free shopping to the consumers. Mobile responsiveness is also a criterion which determines the search rankings of a website.
Today, blog posting has become an essential part of any eCommerce success story. Posting blogs regularly, keep the website updated. Updated content and new information in the blogs help in keeping the website fresh and also reduces the bounce rate. Blogs help in improving the brand image and improve the overall growth of the business.
How to do effective blogging:
- It is important to consistently keep posting high-quality content.
- Write unique, interesting, useful, and informative content in the blogs
- Allow viewers to comment on the blogs, this helps in engaging the consumers.
- Use attractive but SEO-friendly titles.
- Use images, subtitles, and bullets to make the blog more interesting
- Do not forget to add social sharing buttons like Facebook, Instagram, etc. This helps in sharing the blog and content to more readers.
- Use relevant and important keywords
No Duplication of content
Use of duplicate content on your website can impact your SEO rankings. However, duplicate content happens unintentionally sometimes. Duplicate content or plagiarized content has a very bad effect on the image of the company. Search engines are very particular about the kind of content used on the website. Still unintentionally content can be duplicated in some circumstances, like URL variations, session IDs, product description of the same products posted by another blogger or website, etc. Here SEO auditing is very useful and helps in dealing with this issue of duplicate content.
Search engines keep updating their algorithms on a regular basis. An SEO audit helps in identifying any outdated content on our website and helps us to update the website according to the latest algorithm. SEO auditing helps in keeping the website relevant and up-to-date
Undertaking an SEO audit on a regular basis helps in maintaining a robust online presence. SEO audit frequency will vary from website to website. However, it is recommended to do an SEO audit once every six months. Pingdom and SEMrush are popular SEO auditing tools.
Your website should be inspiring and interesting enough, to draw consumers to it again and again.
Hence SEO is very important for your website. Real thriving ecommerce businesses are not created in a day’s time; neither will they fade away in a week. They are flourishing because consumers love their brand and their website. Incorporate the above-mentioned best practices for ecommerce search engine optimization in your marketing campaign and you will see your business grow and flourish exponentially.