Best-Selling Products on Amazon in 2020 & How to Use Them for Sales

Whether you’re an existing Amazon seller planning to add more best-selling products on Amazon to your listings or a wannabe seller who wishes to find Amazon best-sellers for your business, knowing what sells the best on the platform could help a lot.After all, Amazon is the most dominant online store in the market today.

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It averages over 200 million unique visitors each month and is also leading in terms of reach and revenue. In 2019, this e-retailer achieved close to USD 280.5 billionin net sales. In 2018, Amazon’s share of the US ecommerce market touched 49%, which was 5% of all retail sales of the entire country.

Know More- How to sell products on amazon?

When comparing Amazon’s US market share with its competitors, it was found that the retail giant had raced far ahead of its three competitors’ combined market share  (which included Walmart’s 3.7%, Apple’s 3.9%, and eBay’s 6.6%).No wonder why in the realm of ecommerce, sellers (both existing and potential) can’t choose to ignore Amazon.With its wide variety of goods along with its different value-added services like Amazon Prime and third-party selling, it has become the go-to platform for a majority of online shoppers, not just in the US but across the world. Click To Tweet

Top Selling Items On Amazon

Finding Amazon’s best selling products is easy.As soon as you visit the platform, you’ll find a tab named “Best Sellers” (as marked below in red). Simply click on it and you’ll get to see the platform’s products across various categories that have sold the most.If you’re interested in a particular category and want to see the best-selling product on Amazon for that specific category, you can modify your search by clicking on individual categories such as electronics, toys and games, books, etc. to find what you need easily.

Top Selling Items on Amazon

Given below is a list of 5 best-sellers on Amazon (category-wise) in the US at the time of writing this article. Since the list is updated hourly, you can visit the platform to search for the most recent products that feature on the list.

1. Fire Tv Stick With Alexa(Category:Electronics)

Fire TV Stick with Alexa

With this streaming media player that comes equipped with Alexa Voice Remote, you can watch your favorites from Amazon Prime Video,Netflix, YouTube, HBO, Apple TV, Disney+, and more by streaming them to any HD TV. By using the dedicated buttons for volume,power, and mute, you can control your TV, receiver, and soundbar.

2. Amazon Echo Dot(Category:Electronics)Amazon Echo Dot

This is Amazon’s most popular item, especially among Prime members. By the retail giant’s own count, this compact smart speaker, which is a fun-sized version of the Echo, is the best-selling product on Amazon worldwide. Echo Dot has a fabric design, is capable of fitting perfectly into small spaces, and lets you call hands-free.

3. Instant Pot(Category: Home and Kitchen)Instant Pot

With the growing trend of eating at home rather than eating out, it isn’t a surprise that this pressure cooker features among Amazon’s best-selling products. Studies show that a whopping 82% of meals are still prepared at home against a meager 18% that’s bought away from home. No wonder that cooking a variety of recipes faster and easily are criteria that play on the mind of buyers when they are looking for an instant pot. With Amazon’s Instant Pot Duo multi-cooker that can cook up to 70% faster than other similar appliances, you’ll gets even appliances combined into one (which include pressure cooker, rice cooker, slow cooker, yogurt maker,steamer, sauté pan, and warmer).

4. Crayola Washable Kids Paint (Category: Toys and Games)Crayola Washable Kids Paint

Learning to paint can be extremely beneficial for children as it improves their fine motor skills. Since these kids’ paint is available in six different (blendable) colors, it’s ideal for introducing young children to the art of painting.  Crayola Washable Kids Paint also helps young children learn about colors – both primary and secondary.

5. Hanes Men’s Pullover Ecosmart Fleece Hooded Sweatshirt(Category: Men’s Clothing)

Hanes Men's Pullover EcoSmart Fleece Hooded Sweatshirt

Made of 50% cotton and 50% polyester, this cozy Hanes pullover is soft and comfortable to wear. Its pill-resistant fabric comes with high-stitch density to ensure durability. Opting for this hooded sweatshirt is an eco-friendly choice too as its cozy 7.8-ounce fleece comprises up to 5% polyester generated from recycled plastic. No wonder why it’s one of the best-selling products on Amazon.

Also Read- How to Market Products on Amazon?

Products Trending on Amazon

Ways to Find Them

You can use Amazon’s own search tool to find trending products, either for a specific category or across all categories. For example, the search phrase “top trending items 2019” for all categories showed the following results, two of which are marked as best-sellers on the platform.Top trending items 2019

Taking a look at Amazon’s“Best Sellers” and “New Releases” too can give you some idea about the most fast-moving products.Amazon’s Movers and Shakers list (updated every 24 hours) is another place to search for products that have achieved the biggest gains in sales rank over the last 24-hour period.

Some may think products listed under Movers and Shakers and Best Sellers to be the same but there’s a fundamental difference. While those under the former are more sales-focused and thus show what’s popular and trending at present, the ones under the latter are inclined to be order- and unit-dependent (which means 1 order of 50 units will have the same impact as 1 order of 1 unit).

Also Read- Amazon Pricing Strategies for Merchants

Google Trends is another place that can help you find items, which could soon be listed under the best- selling products on Amazon. For example, the below search results for “fidget spinner” from 2015 to date show how the demand spiked in 2017 (from March to May). This means consumers were extremely interested in the product during that period. Compared to 2015, there were 100 times more searches for fidget spinners in mid-2017. In case you were smart enough to start selling fidget spinners in early 2017 on Amazon, you could have made a killing by the time the demand skyrocketed.Fidget spinner

Listed below are five of the trending products on Amazon(at the time of writing this article), some of which could become the next best-selling product while some already are.

1. Wyze Cam 1080p HD Indoor Wireless Smart Home CameraIndoor Wireless Smart Home Camera

In the category of surveillance and security cameras, smart cameras are a trending product. This smart camera comes with a night vision that allows you to see up to 30’ in pitch dark using 4 IR (infrared) LEDs. Since it has 2-way voice-controlled audio and works well with Google Assistant and Alexa (in the US only), you can use your voice to see in real-time how your baby’s doing, or who has knocked at your front door, etc. This best-selling product on Amazon has 23,216 ratings (with an average of 4.3 out of 5 stars)and 558 answered questions.

2. TruSkin Vitamin C SerumTruSkin Vitamin C Serum

Searching for “trending beauty products” on Amazon showed this advanced antioxidant serum among the top 3 results. Incidentally, it’s a best-selling product on the platform as well. With 1000+ answered questions and 11,263 ratings (with an average of 4.3 out of 5 stars), it’s not difficult to understand why this product is trending. With many shoppers claiming to have experienced unbelievable results, this product is called by many of them as the “best $20.00 ever spent.”

3. HOTOR Corded Car Vacuum CleanerCar Vacuum Cleaner

Car vacuum is a trending topic on Google Trends (with a rising interest since November 2019 though the search interest has been fairly good over the last five years). This indicates there would be good interest in car vacuum cleaners. With 8,549 ratings (with an average of 4.3 out of 5 stars)and 313 answered questions, HOTOR’s corded handheld car vacuum cleaner proves just that. Despite not being the best-selling product on Amazon,it’s trending for sure!

4. ODODOS Out Pocket High Waist Yoga PantsYoga Pants

Athleisure has caught the fancy of modern-day shoppers in a big way. By turning performance wear into what you could wear every day, the lines of differentiation between the clothes you would wear for a workout and the ones you would wear to lunch are being blurred by athleisure. ODODOS high-waist yoga pants use non-see-through and 4-way stretch fabric, which makes it ideal for regular exercise, yoga, any other type of workout/fitness routine, or even your everyday use. This trending product has 13,604 ratings (with an average of 4.3 out of 5 stars)and 482 answered questions and is one of Amazon’s best-selling products.

Also Read- How Amazon Ranking Works?

5. Kitchy Pizza Cutter WheelPizza Cutter Wheel

The search for “trending kitchen gadgets” in the Home & Kitchen category of Amazon showed the Kitchy Pizza Cutter Wheel as its top result. Thanks to its ergonomic handle and flawless finish, you can now slice your pizza like a pro. Unlike bulky pizza rockers, this nice little cutter easily fits in your hand and even in your cutlery drawer. This best-selling product on Amazon has 4,952 ratings (with an average of 4.7 out of 5 stars) and 44 answered questions.

All-Time Best-Selling Products On Amazon

Irrespective of what your favorite shopping subcategory is, best-selling products of all times are those that don’t cost a bomb, are user-friendly and created to make your life significantly easier.Most such products are usually those that you already own and couldn’t live without. In case you use and appreciate them regularly, they will most probably have all the features mentioned above and be crafted for practicality.You have already seen some of the best selling products on Amazon in the earlier sections.Let’s now take a look at three of Amazon’s all-time bestsellers.

1. Prime Labs – Men’s Test BoosterMen's Test Booster

With 68% 5-star ratings (out of a total of 30,050 ratings), this men’s testosterone booster claims to have been based on a formula containing only the best natural ingredients and made in an FDA registered facility. The product claims to help you build leaner and stronger muscles, boost mood, and optimize your energy, strength, and stamina. As nutritional supplements have a huge market today, it’s no wonder to find Prime Labs product on this list of Amazon’s all-time bestsellers.

2. Etekcity Digital Body Weight Bathroom ScaleDigital Body Weight

With people becoming more fitness conscious these days, there has been a marked increase in the sales of fitness tracking equipment. This digital body weight scale with a slim design boasts of 77% 5-star ratings (out of 27,203 ratings in total). It comes equipped with precision sensors, backlit LCD, a spacious platform to stand (11.8 x 11.8 inches), and anti-skid padding.

3. Harry Potter Paperback Box Set (Books 1-7)Paperback Box Set

Stephen King called the Harry Potter series “one for the ages” while USA Today echoed the sentiments of the majority by hailing it as “a spellbinding saga’. No wonder why each book of the series by J. K. Rowling features among the best-selling products on Amazon. Getting all the books together in a beautiful box set is an added advantage for lovers of the boy wizard. Perhaps that’s why the Harry Potter Paperback Box Set has a whopping 91% 5-star ratings (out of 4,444 ratings in total).

Final Words

When you plan to do well in the domain of ecommerce, you’ll need three things namely products with a high and/or consistent demand to sell, the skills to market them, and the burning desire to succeed. Among these three, finding in-demand products is the primary step as your marketing strategy would revolve around the kind of product you choose. So, this choice needs to be an informed one.

When you plan to do well in the domain of ecommerce, you’ll need three things namely products with a high and/or consistent demand to sell, the skills to market them, and the burning desire to succeed. Click To Tweet

When you are eyeing Amazon as the platform from where you want to run your entire (or most of) ecommerce business, finding what sells the fastest on the platform is the key to success. You can pick a few of Amazon’s product categories and find the best-selling product on Amazon for each.

Additionally, finding the trending products for those chosen categories as well as best sellers of all times too could give you an idea of which products you can sell to bring home a hefty profit. While Amazon’s own search tool can give you a pretty good idea of which products work and which don’t, you can also use third-party tools (both paid like Jungle Scout,Feedback Genius, etc.and unpaid like camelcamelcamel, Keepa, Sonar, etc.) to zero-in on profitable niches and products.

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