We constantly look for innovative ways to grow our e-commerce business. We try everything from high priced ads to providing discounts, freebies. However, do you know something? There are more than 25 Ways Blogger Outreach Can Help Grow Your E-commerce Business. We bring you some ideas here
This is fairly a less complicated technique to outreach target audience and you do not require expensive budgets to do this. Bloggers are one of your biggest influencers. Research shows that blogs hold 31% in influencing a purchase. Click To Tweet
So how exactly do you get a blogger and what should you include as part of your blog? The answer to this is, there is no hardcoded guideline. However, you can include the below points while adding a blog-
- The blog post should be valuable for purchasing decisions
- Should be informative
- Blogs should carry infographics or statistics providing evidence
- Should carry an honest opinion
- The blog has to be to the point and not very long.
- The blog could cover your product details, a comparative study, current market trends, could be a product review or any such topic which can influence a buying decision
- Videos and relevant images leverage the authenticity of the blog
- A blog can be added to your official website or can be part of any popular blogger website
- Ensure to have the content SEO optimized
- Additionally, you can enable comments, discussion, and feedback about the blog.
Before we get into the details of ways in which blogger outreach can help you grow your e-commerce business, let us take a glance at the different types of blogs.
This is simplest and oldest form of blogging. It is one of the best ways to share a thought, an idea or an opinion. There are several such blogs available online.
One such example is – https://www.sparringmind.com/ . In this Gregory Ciotti writes about clear communication, collaboration, and creative work.
Such blogs are for business and aim to gain more exposure, traffic, and ultimately more customers. This focuses more on the product, tips or business.
One such example is – https://www.helpscout.net/blog/.
Another such popular blog is https://blog.hubspot.com/
Professional bloggers are those who make money online. This is largely achieved through advertisements.
An example of this is Tim Ferriss’s – https://tim.blog/.
Another such example is Ramit Sethi’s – https://www.iwillteachyoutoberich.com/blog/
These are more specific blogs and do not focus on the broad topics. This could be about a business, passion or interest in a specific niche.
An example of such blogs is a Freshhome blog ( https://freshome.com/ ) which provides the latest news about design and architecture.
Another such example is Jamie Oliver’s blog ( https://freshome.com/ ) which provides interesting food recipes and cooking ideas.
- Reverse Blogs – Reverse or guest blogs are a modern type of blogs. This will contain pieces of blogs from different writers.
An example of such blog is https://medium.com/
- Affiliate Blogs – Affiliate bloggers are those that blog to generate affiliate marketing commission. These usually contain product reviews or market trends which can influence buying decisions. In such cases, SEO plays an important part as it needs to top the search.
An example of such blog is Shoemoney blog by Jeremy Shoemaker (https://www.shoemoney.com/ )
Another such blog is JohnChow blog by John Chow ( http://www.johnchow.com/blog/ )
Media blogs are defined by the content they produce. This could be photos, videos or any media content.
One such example is – https://www.photoblog.com/
Freelance bloggers are those who are paid for providing services, such as writing content for other businesses. They cover topics provided by their clients and can grow their business based on the experience and niche.
An example of such blog is Jean runs Catswhocode blog(https://www.catswhocode.com/blog/) and offers web development services
Another such example is Pam Neely runs her blog (https://pamneely.com/blog/ ) and offers content writing services
This covers a brief on the different types of blogs or bloggers. Your e-commerce business can use any of these blogging techniques to reach customers.
However, there are some effective ways in which blogs can be used to successfully improve your online sales.
Different Ways Blogger Outreach Can Help you Grow your E-commerce Business
With no doubts, guest blogs will get more traffic to your website. These do not require to be promotional contents but can be simple informative content.
Guest blogs have the potential to expose brands towards target audience and generate awareness about products. The guest blog should be SEO driven content and should be capable of hitting high on the search engine.
Searching a guest blogger for your niche could be a daunting task. Some of the tips to search a guest blogger are-
- Build a community
- Add link or author bio to the blog. Similar to the one shown below-
- Increase interaction with guest bloggers
- Accept only quality guest posts
- Provide relevant topics and keywords for the guest post
A general market trend is to provide guest posts for especially for technical services or products. For instance, Amazon Web Services- AWS provides guest post as shown below-
Similarly, GoToMeeting has a product blog section with guest contributors-
Guest blogs are less explored options to improve your online sales. But a lot of online stores with guest blogs have seen drastic increase in their sales.
Another such example is
This is again a great way to improve your product reach out. The advantage over here is, you do not have to worry about the blog content or the SEO part of it.
These are contents of affiliate bloggers websites and can generate enough traffic to your website. It’s a win-win situation for both since your product reaches the customer and the affiliate blogger would receive the commission.
For instance, if we search for “Best Bluetooth speakers”, we will get a list of review blogs. One of the blogs has the below affiliate. This allows users to read the details about the product as well as shop on the fly
A common misconception is that affiliate marketing is same as advertising. However, though these look similar, these are different in the way they are implemented.
An affiliate marketing flow would look like-
Whereas an advertising flow will look like-
An example for advertising is for a blog about “Benefits of Green Tea”, which has “Kendalife” and “Radisson” displayed
There is no specific rule that the affiliate blog has to be relevant to your product niche. But a close similarity in the niche helps in improving the conversion.
Blogs over Social Media (Twitter Instagram, LinkedIn Facebook, Reedit)
What could be better than reaching the target audience through Social media? Facebook, LinkedIn, and Reddit allow you to write short blogs. This can be effectively used to create a good content about your product.
Showcase your product features and speak about discounts, offers or freebies available with your product.
This could be a self-generated content or can be done via a professional blogger. The idea is not to upright sell the product, but to reach the target customer.
So that people get aware of your product. Create a post that can go viral and can spread the word.
Blogs over Social media need not be limited to textual content but can have video and images incorporated into them.
An example of such post on Facebook is-
Another such example is by providing a relevant blog post on LinkedIn-
Yet another great way of using blogs is by getting included in gift guides. So what exactly are gift guides? Well, these are popular on certain events such as Christmas, Thanksgiving day etc.
A general google search will display blogs showing a list of top 10 or top 20 gift products from your niche. This approach is more beneficial during the festive season or when your product has a certain discount.
For instance, if the online store is selling watches. Then you can get included in a watch gift guide-
This approach grossly depends on your product. As a matter of fact, this cannot be extended to every product or every niche. So in case, you sell electronic goods such as Television, Fridge, Air-Conditioner, Camera, Bluetooth speakers; then you can use this method for cameras and Bluetooth speakers.
However, other heavy items or services cannot be included in this method. Again this is a great way to reach the target audience with blogs which can influence buyer’s decisions.
If you look around the web, there are multiple product review websites. A review site depends very less on advertisements. The only way they earn is through endorsements. This could be just a product review or comparison between two similar products.
An example of this is as shown below in site (http://www.trustedreviews.com/guide/best-headphones)
The key to success over here is by making a thorough research and find out top listed review sites for your product niche. As an example- https://www.edmunds.com/, list down reviews of almost every car from the market.
A typical review site would look like-
This contains all details about Sucuri and finally provides a link to buy Sucuri. A good way to reach the market, since this would contain honest review from a blogger who has tried it. People tend to believe in reviews more often and a good review gives a green signal to buyers.
A similar approach can be taken using comparison driven blogs. Below is a comparison blog about GoDaddy and Bluehost. This also contains an option to buy these products.
(https://www.dpreview.com/products/compare/cameras ), which allows users to compare 2 or more cameras. This provides an option to check prices and buy.
By providing details to review websites, you can help them add genuine information to their review and at the same time through such review, you can grow your sales
The expert opinion includes methods by which you can invite an expert to write about your product. This could be dedicated to your product blog or any other well-known blog or a review website.
To start with you will have to constantly look at industry experts in your niche.
So if you have a store which sells hair products, you can look out for a hair expert. Similarly, if you have a fashion store, then you can check an expert fashion designer.
An example of this can be seen on a popular show “The Gadget Guru”, hosted by one of the most popular channel NDTV. This also has a relevant blog section, which includes infographics and videos along with product description. This speaks about A-Z related to gadgets.
This could also be a relevant content or video displaying the benefits of using a product. Such as famous London based hair expert Tom Taw speaking about Sunsilk shampoo
A simple statement showcasing an expert recommendation can do wonders for your online business. This is not similar to endorsement.
But is just a recommended product and could be part of an expert blog. An expert could be an individual or a well-known organization.
From the customers
What could be better than getting feedback directly from customers? You can add a customer review, a small blog or a short video demonstrating customer reactions about using a specific product.
A customer review helps build trust on a product and is an effective way to reach other customers.
The question is how to find customers. To find customers you can put up product surveys on your website, conduct quiz to find winning customers, keep a lucky draw, invite any customer to provide a testimonial, a case study or a stunning video.
One such example of review based feedback is as shown below-
Another example of a testimonial showcasing a blog-
Hack the press
Instead of depending on a PR agency, look out for top-notch bloggers in your niche to write a story about your product. It is important to find the right niche blogger based on your business. A compelling story can improve your online conversions drastically.
An example of this is as shown in https://successstory.com/products/iphone-7
This could be not restricted to just the product, but can also be an interesting story about the evolution and the journey of the company to reach the market. An inspiring success story can attract several audiences.
Publish a brand success story. People quickly associate with a brand which has a transparent background and an inspiring success story. Another such example is as shown below which provides an authentic store background.
Product Review websites
We have spoken about product review websites in bits and pieces. But did you know that product review websites can be a game changer.
These can influence the customer’s buying decision. The positive about a product review website is- they provide the positive as well as the negative sides of a product.
This helps in building customer trust since they are completely aware of the pros and cons of the product before buying it.
To start with you will have to choose a well-known review website. You can also choose multiple websites.
Below is an example of a shoe review-
Similarly, you can check other review websites related to your product-
Backlinks play a vital role in blogs. This can be used as an added advantage in any blogs. A simple trick is by providing backlinks to most popular blogs so that they are redirected to your products page.
The only challenge with backlink is, this should look natural in the content and should be well-blended in the complete blog flow. Failing to do this, would make the link look suspicious and unnatural.
Embedding backlinks require blogging expertise and you would need to choose the right blogging expert in your product niche to perform this.
As a thumb rule, the backlink should point to one of the legitimate product pages instead of just repointing to your landing page. If this is redirected to a landing page, then the reader would not be interested in browsing through your complete website and hence would fail the complete purpose of having a backlink.
A good backlink example is as shown below-
Each of the links points to a legitimate product page such as-
The content on this blog has been very well placed to naturally provide backlinks. A backlink can also be part of an image or an embedded video or an embedded infographics.
Offer a deal/prize/gift
This is a technique where you offer a special deal on a specific day or an event or a festive bonanza and ask customers to provide their views about the products.
This could be a special deal meant for limited customers or early bird customers. This technique is more effective when it’s a startup. Since this way around you can build your strong customer base.
Once the customers share their experiences through a blog, it is bound to increase your sales. Another effective way is by providing referral bonus or discounts. An example of this is as shown below-
Target sites which list out discounts, freebies, and coupon codes. Most users search for such deals and would eventually hit your website. There are blogs which specifically list deals of the day, coupons and cash back offers on a daily basis.
This is a great way to reach the target audience and can increase your sales drastically.
Self SEO optimized blogs
This is almost self-explanatory since SEO is the key to everything around blogs. It is equally important to keep creating newer contents to improve organic search results. If your online store has a blog section, then you would need to add a dedicated blog regularly.
This also includes-
- Include more infographics
- Latest trends in the market
- Relevant topic to the product you sell
- Update the contents regularly
- Choose a suitable content length, since too short contents, would be simply discarded from Google results
- Include more images and videos to keep readers engaged
- Include appropriate backlinks to relevant product sections
- Choose a title which is relevant and catches the attention of readers
- Make use of keyword planners to choose top keywords which can generate more traffic
- Include links to authority websites wherever relevant
- Create appropriate content headers and subsections to make it more readable
While these are some of the guidelines, the key is to create quality, understandable and relevant contents. Several big brands incorporate this technique to generate more traffic.
An example of a blog from Dell is as shown below-
A similar example is as shown by a CocaCola blog which shares an inspiring story
Provide a product sample
Yes, you heard it right. A simple strategy such as providing a product sample and asking customers to share their review can be a great way to spread the word.
This strategy can be implemented only for certain goods – mainly the perishable goods or cosmetics. This allows the customer to get a feel of the product without having to buy it. At the same time, it generates loyal customers.
For other business such as automobiles, you can provide an instant test-drive. Similarly, you can innovate newer techniques to attract more customers. This could be similar to the one shown below-
Another such example is as shown below-
If finding the right audience is a challenge, then you can rely on a sample store such as (https://www.samplestore.com/ )
With this you can be part of the blogs displaying a list of sample products.
An example of such post is as shown below-
Get feedback about a product
Getting a genuine feedback about a product is a good way to build trust. Nothing works better than showcasing real customer feedback.
So you can get a 360-degree feedback about your product and services. Along with feedback, you could also rely on customer survey tools which include – Survey tools, online review tools, user testing tools, visual feedback tools, community feedback tools and voice of customer tools. Most of these are paid tools.
Few of the tools are-
- Voice of customer tools
- Survey Tools
- Online Review Tools
- User Testing tools
- Visual Feedback tools
- Community Feedback tools
With these survey and feedback data, you can create an informative, viral post to publish on your website or on a guest blog.
An example of such feedback relevant blog is-
This data can be provided to review sites such as Amazon Customer Review, TripAdvisor, Yelp and many more websites to create and eye catching blog.
Comment on a post
While blogging is so important for your online business, did you know comments on the post also play a key role? This helps in keeping the post interactive and at the same time is a great way to reach a larger audience. With comments provide options so that people can instantly share it via any social media channel. This is a great trick to create a viral content. Blog comments attract traffic and make it social.
Many readers will not comment the first time. So how exactly can you make readers comment? Create a fan club for your product, allow users to subscribe, interact constantly with your customers via email and most importantly respond to the comments you receive. A positive or negative comment, both should be responded in a gentle manner. If you are ready to travel the extra mile, then provide incentives such as freebies on the best comments.
A Quick Sprout Word count analysis shows the below trend where most of the keywords are found in the comment section-
Facts state that a regular positive comment such as ‘Great read’, ‘Nice post’ actually do not add much value to the post. However, an opinion, question or a debate around the topic can add great value to the post.
So the key is to encourage more customers to participate in such comments.
One such example can be seen on one of the post of CocoCola with the title- “10 Thing You Didn’t Know About CocaCola’s Sustainability History”
Similarly, a post by Zing about “How to buy your first house” instantly hit popularity through the comments section.
Include videos of products
Videos in a blog are an interesting way to publicize your blog content and have more chances of your product getting viral. Embedded video within a blog is more viewed as compared to just adding a hyperlink to a specific video.
However, while adding a video care should be taken to ensure the video is relevant to the blog content. The video should have a good picture and sound quality.
The video which is added as part of the blog should be placed at a strategic location so that it would be viewed by the reader. Placing the video at the end of the content or in an irrelevant context will only make the reader lose interest from checking out the video.
Another point to be noted is that the video should be short and should briefly but clearly explain the content. One can easily embed a video displaying features of the product, market trends or customer reactions after using the product.
An example of such video embedded in a blog is as shown below-
Promotional emails and Newsletters
Blog links or short blog contents can be sent as part of promotional emails. Once you create your customer base, this is a good way to keep up the interaction with your customers.
This can be a blog relevant to a product, any specific deal, discount coupon, new ventures, customer experience, an achievement, market trends or simply any informative content.
People are more likely to check their emails and hence there is a high probability of reading. The key reason to send promotional emails is to drive traffic to your blog.
This generates awareness about your product. This is by and large an affordable option and you can very easily run a marketing campaign.
One such example is as shown below-
If not a promotional mail, you can subscribe users to a regular newsletter. This is again a great way to showcase your products. Care should be taken to have a relevant and eye catching subject line. One such example of newsletter is-
Cross marketing involves two or more brands marketing each other’s products. So isn’t this same as backlinks? Well, there is a subtle difference between the two.
Backlinks can be via any blogs and can be possible only via blogs. Whereas Cross-marketing is an advantage to both parties who are involved.
Both share the profits and it benefits both brands. This is not restricted to blogs but can be carried out in several ways.
Cross-marketing allows your brand to reach out wider audience.
One such example is-
Another such example is as shown in the below blog-
Requesting an influencer to write about your product or company is another way to grow your online sales. This could be as simple as a recommendation to use a product or video showcasing an influencer using the product.
You could also write a blog stating an influencer’s experience and feedback after using your product.
People tend to follow influencer views and this can, in turn, have a positive turn around in the growth of your online sales. Point to be noted is, that it is different from an expert opinion.
Unlike an expert, an influencer can be a celebrity or well-known personality who may not be very closely associated with the niche you sell.
One of the most unique Influencer campaign includes Loki- wolf dog with Mercedes Benz.
Provide solution through blogs
On one side we have mentioned the importance of writing blogs. However, on the other side, a point to be noted is that it is not just about blogs.
The topic you choose has to be information rich. It should provide some kind of a solution to a problem. A “How to” blogs are something that most people refer to.
Providing a solution to a problem, a case study or a guide to solve some issue can provide a lot of value-add to the blog. Along with this, it sets a high probability to top the search list.
One such example is as shown below-
Another such example is shown below-
Provide infographics and more information
So what do we mean by infographics? Infographics mean a visual representation of a data. Visual data appeals more readers to go through the blog. A small level of stats is good, but if the data is more; then infographics play a key role in such data representation.
So if you want to put across a blog about the company’s growth through a financial year, then too many numbers around the blog will only confuse the readers. A more systematic approach would be to present a graph-based visual display of such information.
This need not be restricted to graphs, but can also be a quick display of information which is easy to grasp. This approach is more useful when you need to provide a quick product description, stats about product usage, market trends or any factual representation.
Incorporating infographics allows users to grasp the content easily and also build trust towards a brand.
One such example is as shown below-
Host blogger events, talent hunt
In case you are looking for various genres of bloggers, the best way to find them is by hosting a blogger event or a talent hunt. This option is not explored in abundance by most e-commerce stores. However, this is a great way to find the hidden talent.
Especially if you own a small e-commerce store and do not have a dedicated team of bloggers.
One can create a blog writing contest or a talent hunt event. This is the best way to get in touch with the versatile writing style and ensure your blogs are not similar or monotonous.
Most B2B companies prefer hiring multiple bloggers. This ensures each blogger can write a different and unique content. With this, such events also provide a great platform for the newer generation of bloggers.
Choose a top blog partner – long term
So what if you do not want to hire a dedicated blogger? Most small businesses do not prefer to hire a full-time blogger. One this would be expensive and two there may not be a constant work for blog content generation. In such cases, it is best to look out for a blog partner.
There are several firms which provide blogger services. Apart from this you can also choose a freelancer based website and engage a blogger.
This ensures you pay only for the content that is created. Saves money as well as you get effective and professional content to be placed on your blogs. The only downside to this is, in most cases, you will have to give a brief overview of the company and the blog content expectation.
Referral marketing involves promoting a product through referrals, usually word of mouth. This could be either through a complete post or a video within a blog or an image showcasing the product or refer a friend incentive. You could provide discounts for referrals along with your blog content.
Some interesting stats about referral marketing –
- 65% of new business comes from referrals
- Customers are 4 times more likely to buy with referrals from friends
- Referral programs are among the least expensive marketing strategies
- Referred customers spend an average of 13.2% more than regular customers
Dropbox, an online file storage company that offers both free and paid services, implemented a referral program in 2009 asking users to tell their friends about the service.
The program offered rewards for both sides of the referral coin—those who signed up for a referral link would get additional free space, and the person who referred them would also get more space.
By 2010, referrals accounted for around 35% of their daily signups, and Dropbox signups had permanently increased by 60% overall. The company estimated that within a 30-day period (April 2010), their users had sent more than 2.8 million direct referral invitations.
Another such example is-
Such referrals added to your blog page can create wonders to your product
So you created a blog used most of the techniques to reach out the market, what next? Blogs grossly depend on SEO and all of the above-mentioned techniques will add no value if the blog does not top the Searches.
Do not stop, once you have created an amazing blog. It is important for the blog to reach the market and most importantly generate more customers.
A simple trick is to like it, share it and if required repost it. Share it across multiple social channels. A viral content invites many curious buyers.
This is a technique which several brands employ. Work across all marketing channels to ensure the content is shared appropriately and can reach the maximum audience.
The key is to produce a high quality engaging content and share it.
Before we wrap up, let us look at some interesting stats about blogging. This would help us understand why do blogs play such an important role in the growth of your e-commerce business.
- Featuring a blog as a key part of your website will give you a 434% better chance of being ranked high on search engines. It’s no secret that Google loves content and as a SEO factor nothing beats regularly publishing fresh, hot and relevant content
- B2B businesses are more inclined to use blogging for business than B2C.
- Buyers consume content before making a purchasing decision. As a matter of fact, 47% consumer 3-5 pieces of content before taking the first step to buy a product
- Using relevant images in your blog posts gets 94% more views.
- 94% of people share blog post since they think it might be useful to others
- B2B marketers who use blogs as part of their content marketing get 67% more leads than those who don’t
- B2B marketers find blogging to be significantly more time and cost effective as compared to traditional lead generation methods
- Companies that published 16 or more blog posts per month got 4.5X the leads than companies that published 4 or less monthly posts
- B2B companies that blogged 11 times or more per month got 3X more traffic than those blogging only once or less per month
- B2C companies that blogged 11 times or more got more than 4X as many leads than those that publish only 4-5 posts per month
- Blogs that post daily get 5X more traffic compared to those that don’t
- Written articles, especially “how to” posts, as well as case studies, are the kinds of content that lend blogs the most credibility
- 58% of marketers voted for “original written content” as the most important type of content, outdoing images, videos, and infographics
- 82% of marketers who blog get positive ROI from their inbound marketing activities
- 76% of B2B marketers blog and 73% publish case studies
- 7 million people publish blogs on blogging websites, and another 12 million write blogs via their social networks
- Blogs are trusted sources of information and advice say 81% of US online consumers
- Company websites with active blogs have 97% more inbound links than websites without blogs
- 92% of companies who blog multiple times per day have acquired a customer from their blog
- 37% of marketers say blogs are the most valuable type of content marketing
- Once you write 21-54 blog posts, blog traffic can increase by up to 30%
- Companies that blog get twice as much traffic from their email marketing than those who don’t blog
- 1 in 10 blog posts are compounding, which means organic search increases their traffic over time
- Compounding blog posts generate 38% of overall traffic, even though only 10% of posts perform this way
- One compounding blog post can create as much traffic as six decaying posts
- 72% of marketers are producing significantly more content each year.
- Growth in unique site traffic is 7.8x higher for content marketing leaders compared to followers (19.7% vs 2.5%)
- 96% of B2B buyers want content from industry thought leaders
- 55% of B2B marketers say they are unclear on what content marketing success or effectiveness looks like
- In 2014, 57% of marketers reported custom content was their top marketing priority
- 72% of marketers think that branded content is more effective than magazine ads
- 69% of marketer’s praise content as superior to direct mail and PR
- Almost 60% of marketers repurpose their content 2-5 times
- 68% of consumers are likely to spend time reading content produced by a company they are interested in
- Twitter users are 506% more likely to write a blog, and 314% more likely to post a comment or review than other internet users
- Small businesses that blog get 126% more leads than small businesses that do not blog
- Blogs have been rated as the 5th most trusted source for accurate online information
- 23% of total time spent online is devoted to social networks or blogs
- 61% of US online consumers have made a purchase based on recommendations from a blog
- 75% of HubSpot’s blog views and 90% of blog leads come from old posts
- 6-13 word titles tend to attract the highest and most consistent amount of traffic
- 63% of online users perceive blogs with multiple authors to be more credible
- Social shares from Facebook, LinkedIn, and Twitter add the most credibility to blogs
- Quality content, regular publishing, good design, and an established social media presence are ranked as the four highest factors determining the credibility of a blog
- Almost 50% of marketers are interested in driving content to align with the customer’s journey
- When consumers are exposed to both professional content and a user-generated product video, brand engagement can increase by up to 28%
- 78% of consumers believe that companies behind content are interested in building good relationships
- 43% of people tend to skim blog posts
- According to 60% of marketers, blog content creation is their top inbound marketing priority
- In 2017, 66% of marketers reported using blogs in their social media content
- The Number of Bloggers is expected to reach 31.7 million in 2020
- The average word count of top-ranking content (in Google) is between 1,140-1,285 words
- 70-80% of users ignore paid ads and only focus on organic results
- On an average, Google gets over 100 billion searches a month. Additionally, more than half of those searches are coming from mobile devices
Through this post, we have seen the different types of blogging and hopeful that you will try some of the 25 Ways Blogger Outreach Can Help Grow Your E-commerce Business.
Blogs are not explored by all businesses, but it definitely has its share of benefits when it comes to gaining momentum in the market. Click To TweetInformation-rich content is all you need and this is by and large the most economical way to grow your e-commerce business.