25 Top Social Media Marketing Campaign Ideas to Build Your Road to Success

Are you gearing up to launch your upcoming social media campaign? If yes, it’s actually a great initiative that can make your business successful provided you’ll be doing it the right and most effective way. So, probably the biggest question you’re having in your mind right now is where to get some top-notch, creative, and inspiring social media campaign ideas from?

Also Read: Viral Campaign Ideas for Every E-commerce Business

Striking the right chord in the social media landscape, especially from the viewpoint of an e-commerce merchant, often takes a while, particularly if you’re just stepping into the world of social media marketing campaign.

Developing campaigns with innovative and effective ideas often remains a constant challenge for the majority of the businesses. Click To TweetHowever, the truth is, with the help of a perfect combination of tried and true methods, coupled with exceptional creativity, you can develop great social media campaigns that are completely relevant and keep the target audience invested and engaged.

In this context, nothing can beat the effectiveness of a direct to customer interaction that always brings in reliability, credibility, trust, and more importantly customer satisfaction. In simple words, if you get the campaigns right, then you have won half the battle.

While this may sound pretty good, you have to consider the other side of the coin as well. A poor and drab marketing strategy based on dull social media campaign ideas can easily get your brand image down considerably and may put your credibility in an unrepairable position.

Also Read: Remarkably Awesome social media marketing campaigns

Let’s have a look at the key factors that determine the success of a social media campaign, from an e-commerce viewpoint.

  • Every market is different and following a one-size-fits-all concept is one of the biggest mistakes often done by new e-commerce merchants. So, spend enough time to thoroughly understand your target market(s).
  • Learn about the product as much as possible, even if it’s manufactured by you. Having more insights about the product, which you’re planning to promote, is the key to any campaign.
  • Always stay in touch with your existing customers. Get feedback, reviews etc as much as possible to pinpoint their needs.
  • Monitor the activities of your competitors closely. Knowing what your competitors have offered or can afford to offer plays a crucial role in attaining success. Sometimes this knowledge acts as cutting-edge market differentiator.
  • Never underestimate the power of uniqueness. While going with the flow is good, utilizing the power of out of the box social media campaign ideas can help you go that extra mile required to attain your goals related to e-commerce.
  • Always stay away from over committing. This usually disappoints customers badly and may leave a negative impact on your brand.
  • Make it spread and let it be viral. While this is one of the most uphill tasks of any social media campaign, the more you amplify, the better your position will be to make the most out of the campaign.

These are the biggest reasons why some campaigns work and perform very well while some others don’t.

Amplifying your social media campaign ideas is one of the most important things you need to focus on. With multiple social channels, you can utilize different techniques to build the campaigns. Click To Tweet

These days, every brand has different social media accounts and incorporates them heavily in their marketing efforts, but, unfortunately, it’s very rare that they make the most out of those initiatives. So, what you should be doing to get some real results? Forget the worries as we have put together twenty-five amazing social media campaign ideas handpicked from some of the most popular brands.

Let’s get started to learn how these brands have created some of the remarkably best and most effective social media marketing campaigns.

Twenty-five examples of innovative social media campaign ideas to attain your e-commerce goals.

Creative Social Media Campaign Ideas Utilized by Popular Brands


Domino’s, the popular pizza brand, is widely popular for their out of the box and creative social media campaign ideas. Right from the beginning of its journey, the brand has been providing its customers with a lot of different ways in which their favorite dish can be ordered. Just remember the “Anyware” campaign propelled by the brand that shows a huge range of diversified options to customers, which is something impossible to miss.

“Anyware” campaign


Globally acclaimed for its fast deliveries, the brand also ran a marketing campaign demonstrating automated pizza bots that would be playing a crucial role in delivering orders. Domino’s joined hands with Starship technologies where they developed lots of bots which used AI to deliver pizza.

Pizza bot

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Another masterpiece created by the brand is their pizza personalization challenge where customers are able to build their own unique pizza. This included a competition namely “League of Pizza Legends” that encouraged people to bring out their creativity, create innovative pizzas, and share it over social media platforms. Have a look at the below image.

League of Pizza Legends

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Needless to say, this was an instant hit with lots of shares and likes.

Also Read: A Complete Guide to Successful Campaign Management (Including Best Tools)


Qdoba is one of the highly popular fast food chains across the USA. Quesos, which are variations of conventional Mexican cheese-cream dishes coupled with various spices, are their best selling items. A couple of years back the brand ran a social media campaign namely “Queso Showdown”. With this campaign, Qdoba encouraged various social media users (Facebook, Twitter, and Instagram) to select their favorite queso from two options. A lot of people participated in the campaign and “Queso Diablo” was selected as the winner. And people, who voted for this item, were able to make it a part of their order absolutely for free for an entire month.

Qdoba social media campaign namely “Queso Showdown”

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Even though the campaign took place a couple of years ago, it’s still considered one of the most effective social media campaign ideas. It shows that how customer interaction rates can be dramatically increased by introducing competitions. This type of campaign also helps brands to provide the participants with a feeling that they are also a part of the important decision-making processes within the company.


The highly popular beverage company has also provided the world with a couple of inspiring social media campaign ideas. One such campaign includes focusing on recycling of plastic bottle. The ad titled “Love Story” made several rounds on various social media channels. It showed the two plastic bottles falling in love with each other over and over again.

Coca-Cola has also announced its plans to recycle all its packaging by 2030. Certainly this was yet another reason this campaign experienced a viral turn over.

Coca-Cola ad titled “Love Story”

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Every advertisement that Coca-Cola puts over social media comes with a unique tagline. This is another key reason that gets people heavily curious and many viewers not only end up watching the ad but like and share it as well.

One such campaign namely “Taste the feeling” made many rounds over the web. Though it was a simple ad, it provided thoughts about our everyday moments and the joy of drinking Coca-Cola.

Coca-Cola campaign namely “Taste the feeling”

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The brand has never missed amplifying its brand over any key event. One such event is its commercial that was launched around the Rio Olympics. Though it was a TV advertisement primarily, it was hugely popular on different social media channels.

Brand over any key event

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“Share A Coke” campaign is another digital masterstroke presented by the company. This allowed people to customize Coke bottles through Facebook apps. This allowed the labeling to be changed with a powerful message about the brand.

“Share A Coke” campaign

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Red Bull

Red Bull, the popular energy drinks company, has been operating in the market for more than 29 years. However, it may be a well-known brand for some customers, but a certain section of customers isn’t aware of it. The brand hit Instagram campaigns to create more brand awareness, popularize their brand, as well as, the different events conducted by them.

Red bull hit Instagram campaign

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With a beautiful compilation of brand-driven images, this is certainly a not to miss campaign.

Girl Scouts

Girl Scouts is a non-profit organization based out of the USA and has been around for more than 100 years. The organization promotes good citizenship, outdoor activities, and service to others. It’s heavily popular for its cookies sold as a means of fundraising. Being one of the oldest brands in the country, a lot of people are aware of it. However, despite its popularity, one issue faced by the organization was its low number of app downloads. Owing to this a lot of customers struggled to locate the Girl Scouts store nearest to them.

The brand engaged a Twitter campaign to popularize their app. It utilized an app card over Twitter, followed by an app install campaign. This allowed Twitter users to download the Girl Scouts Cookie Finder app on the social media platform.

Girl Scouts brand engaged a Twitter campaign

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TVibes started its journey in 2014 and is one of those innovative companies that allow customers to create their own TV channels. The company allows its customers to choose their audience to view the channels. As part of its increasing customer engagement, TVibes took help of Facebook. It started this by integrating with Facebook, where users were able to use TVibes apps from Facebook itself.

Also Read: Learn from the Best Marketing Campaigns for Ecommerce

This is certainly among the innovative social media campaign ideas because it increases the brand’s app download by about 50%.

TVibes took help of Facebook

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Wayfair was one of the initial e-commerce companies that truly realized the power of Instagram at quite an early stage. The popular furniture store didn’t make any delay to take the opportunity when the when the image network introduced the new shopping function. From the very beginning, the brand strategically took pictures of their products available for sale in different favorable environments.

Wayfair realized the power of Instagram

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This is one of the prime examples of social media campaign ideasto leverage Instagram shopping.

Ideasto leverage Instagram shopping

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What we can learn from this is placing the products in some kind of appealing environment relevant to the target group can help you make most out of your social media campaign.

Wholesome Culture

With consumers becoming more careful in who they buy from, for ethical and ecological reasons, entire e-commerce business sector has started adjusting its brand messaging and product quality. For instance, the fashion industry has experienced a significant shift toward better standards of treatment of workers and material sourcing.

The popular clothing retailer, Wholesome Culture, is committed to offer “ethically made” clothes, encourage a cruelty-free lifestyle, as well as, donate 15% of profits for the development of animal rescue organizations. Naturally, Instagram became the go to platform for broadcasting their creative social media campaign ideas and values to the world.

Wholesome Culture

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While you can find lots of products on its Instagram feed, you’ll also view a lot of healthy eating tips, topical memes, and a huge number of beach vibes.

Products on its Instagram feed

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What can be learned from this is social media is not only for pushing products, it can be a key way to drive engagement as well. However, the key is that the content has to be on the same page with audience targeting perspective. And it truly makes sense. Social media doesn’t need to be about transactions and leads only, sometimes it’s the experience and content that matter a lot.

Also Read: Facebook Campaign Planner to Outreach Target Audience


Cotopaxi, which is a popular outdoor apparel brand and focuses heavily on the visuals, can be a great example of how creative social media campaign ideas can help you win the game. The brand is also lean into its brand messaging, encouraging a positive effect on the environment through the use of scrap materials in their products. It allocates 2% of the revenue towards eliminating poverty and works with various health and education organizations throughout South America.

Their famous #gearforgood campaign features lots of Instagram users organically showing off products from the brand in different outdoor environments.


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The key learning part of this example is you need to connect with your social media followers based on human experiences. In the example above, you can see how beautifully Cotopaxi established its presence in some extreme conditions.


Dacia, the famous subsidiary of Renault used Facebook to promote the brand. The campaign was all about the car along with test drives.


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You can consider it as one of the perfect examples of simple yet highly effective social media campaign ideas as the brand experienced a significant increase in its customer base. With an increase in sales having around 60,000 cars sold in just 3 years, this is certainly one of the successful campaigns.


It’s difficult to find a person who hasn’t ever heard of the brand KFC or Kentucky Fried Chicken. The popular brand comes with an inspiring history about its founder which it used to popularize the brand. In the majority of cases, when e-commerce merchants think about social media platforms, they tend to not prioritizing the power of LinkedIn.

Contrary to this, KFC utilized LinkedIn to unveil Colonel Sanders, the founder of the company.

KFC utilized LinkedIn

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While this was certainly not the actual Colonel Sanders but it spoke about the present-day representation of the founder. Needless to say, the campaign was a huge hit and was liked by a lot of people. This again demonstrates one of the great out of the box social media campaign ideas.


As an e-commerce merchant, if you think that only perishable or non-perishable items are suitable for social media marketing campaign, you need to think again. Experian, one of the most prominent credit reporting agencies offers services. This invokes dealing with a lot of data and was able to successfully launch the #EXPERIANSTORIES by Experian campaigns.

The campaign includes a series of videos showcasing employees and some real-life stories. Inspiring, as well as, based on personal experience this campaign encompassed stories which the audience could effortlessly connect. This was amplified by the brand with the help of Facebook, YouTube, LinkedIn, and other social media channels.

#EXPERIANSTORIES by Experian campaigns

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Pampers is a brand famous for top-quality baby diapers. It was not only eager about increasing brand awareness but also wanted to showcase some of its creative social media campaign ideas revolving around helping people in need. The famous #BetterForBaby campaign includes a series of inspirational stories and videos that speak for the brand themselves.

Below is one such video that represents a true life story where Pampers worked with a family that has a baby having cystic fibrosis and the brand is involved in remodeling the baby’s room.

Pampers #BetterForBaby campaign

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If you think that social media campaign ideas should only revolve around products, you might be wrong. For instance, the release of Deadpool movie DVD was added as part of a social media campaign. This was heavily acclaimed across various social media channels. The unique thing about this campaign is that it was in sync with the character of Deadpool, something that probably cannot be ever missed by Deadpool fans.


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The worldwide famous eatery McDonald’s came up with the “I’m Lovin It Super Bowl Campaign”. This also included fun tweets to promote audience engagement.

McDonald’s “I’m Lovin It Super Bowl Campaign”

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The brand explored the super bowl advertising space. The #BlingMacContest was set around Valentine’s Day. The contest simply required users to tweet Valentine’s love vow with the mentioned hashtag. And the winner could get an 18-carat jewelry.

The uniqueness of this campaign was enough to make it hugely attention-grabbing. And a lot of people had fun tweeting and sharing it. You can consider this one of the innovative social media campaign ideas as it was a huge success backed by a large response.

Square Sayings

Almost everyone loves visuals on social media platforms. No wonder why they are such an important tool in social media campaign ideas. If you wonder how to use visual representation of your products effectively, you can get inspired by Square Sayings. The company has crafted promotional products such as t-shirts, phone cases, hats, and more based on their beautiful beaded graphics.

Square Sayings

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Their Instagram feed (as shown above) displays a consistent grid of multi-colored “square sayings.” Each of these messages is matched by their products. Each new post of Square Sayings shares a different, yet a highly relatable quote, and their most popular posts are converted into the company’s merchandise. By emphasizing the visuals displayed in their social content, Square Sayings shows how can you create better engagement and encourage prospective consumers to buy.


Humor is something that can help you grab attention and eyeballs on the social media platforms pretty quickly. In the sea of serious brands posting serious messages, you can break the mould by injecting some humor in your posts and thus, having some fun with your followers. By doing just that on Twitter, thanks to its well-planned social media campaign ideas, MoonPie has become a fan favorite. Given below is a post by the company that’s sure to tickle your funny bone.


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If you think it’s hilarious, here are some more from MoonPie that shows how creatively the brand merges humor with its product.

Creatively the brand merges humor with its product

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According to SproutSocial, 80% of your social media posts should be made of entertaining and engaging content while just 20% should be promotional content. A recent survey by SproutSocial found that 67% of consumers surveyed were most willing to like entertaining social content, while 55% said they were most likely to share entertaining content. By taking a leaf out of MoonPie’s book, you too can use humor strategically in your posts to improve your social media engagement.

Lush Cosmetics

If planning and creating social media posts seem like a tough task, remember that you can even leverage user-generated content provided your brand has a decent number of followers. You can take a look at how Lush Cosmetics does it successfully.

Lush Cosmetics

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This cosmetics brand uses a hashtag (#LushLife) for its user-generated content campaigns on Instagram. By encouraging its fans to submit their own content directly to Lush Cosmetics, the company gets adequate social media content. What’s more, it can see all these posts by its users in one place as every post includes #LushLife as a hashtag. No wonder why it was one of those smart social media campaign ideas that bring benefits to the brands while leveraging user-generated content.

Dove Self-Esteem Project

Though real beauty is often talked about today, Dove was a pioneer that first brought self-esteem and self-love into its marketing campaigns.

Dove Self-Esteem Project


It commissioned independent research on self-esteem, which is then used in its print and television advertising along with featuring them in the brand’s social campaigns. The company even used this research as a basis to include educational resources on its website to educate consumers of all ages on issues related to bullying, self-esteem, the online world, and much more.

With its hashtag campaigns including #NoLikesNeeded, #RealBeauty, and #SpeakBeautiful, Dove encouraged its users to bring their inner beauty into the limelight. After it discovered that a whopping 70% of women feel that modern advertising doesn’t represent them fairly, Dove decided to stop retouching all images that it uses in its marketing by 2019.

Dove started a two-year collaboration with Cartoon Network’s Steven Universein 2018 to take on self-esteem and body confidence issues.” In July 2018, Cartoon Network’s channel published the first video in the series, which till date has had 2.8 million views, 123,000 likes, and 10575 comments, many of which are extremely positive. This goes on to show what social media campaign ideas that strike a chord with your target clientele can do for your brand. And Dove continues to bring forward thought-provoking campaigns to build the brand voice.

Hashtag campaigns


Be its “Let’s Break the Rules of Beauty series” (screenshot of its YouTube video below), or “What does beauty mean to you?” Dove has been changing the face of social (and digital) media marketing for the better while adding legions of fans to its fold.


Colgate – a well-established brand in toothpaste, created a social awareness campaign. This focused on saving water and creating more awareness. Being done for a social cause, this was a campaign that was an instant hit.


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Every social media marketing campaign need not just focus on the product. Sometimes, going beyond the product and showcasing a social cause is a nice way to run a successful campaign, as is evident from what Colgate did.

Colgate also publishes a series of inspirational stories (such as the one below) in the form of short videos over various social media channels.

Publishes a series of inspirational stories

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Their promoting perfect smiles campaign has got multiple likes and shares.

Smiles campaign


The stories include various celebrities as well as stories from different individuals.


Cadbury is one of the oldest chocolate brands, which has never shied away from using social media to increase brand awareness. One such campaign was its 2013 “Joyville Taster”. This was a Facebook campaign that focused on finding the first ever honorary taster.

Cadbury “Joyville Taster”

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This comprised of a competition that the user needed to enter by uploading a picture with his/her favorite bar of Cadbury chocolate and describing in 50 words or less why he/she should be a Joyville Taster.

The winner for this competition could get a chance to make a visit to the Cadbury factory and taste the sample products.  This was again amongst extremely unique social media campaign ideas, which made this the world’s greatest job. Thanks to the tempting reward (especially for chocolate lovers), this campaign gained a lot of popularity.

Winner visit to the Cadbury factory

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Revlon, hugely famous for its cosmetics, received immense momentum for the #GoSlay campaign. This included a 2-minute video that shows Isabelle Cornish using Revlon ColorStay 24-hour long foundation and roaming around the streets of NewYork.

Revlon #GoSlay campaign

Series of such #GoSlay videos made the rounds over Facebook with multiple likes, comments, and shares.


Caprese, which sells bags, is popular amongst a certain age group. In 2015, it launched a contest on Twitter. This campaign became viral within a day and enjoyed extreme brand amplification.


An associated incentive with such social media campaigns is a huge advantage that Caprese enjoyed. You too can use this strategy when short-listing what social media campaign ideas you should implement.

Urban Decay

Urban Decay, which is a popular American cosmetics brand, certainly has a lot of competitors to worry about. This brand too hit the bull’s eye in social media marketing by engaging its followers in a competition. This was primarily done using Pinterest and was also run on multiple social media channels.

Urban Decay


One Plus

One Plus mobile phone achieved success through effective social media campaigns. It released a series of videos demonstrating the phone features and by setting a sense of urgency amongst people to grab a deal.

Related Article: Guide to Find the Right Marketing Campaign Manager for Your Business

A simple yet eye-catching short video with product demonstration was the biggest factor behind the successful running of these campaigns. Within a short duration, the brand became popular. You too can take inspiration from One Plus’s success story to list a couple of similar social media campaign ideas that work.

One Plus constantly comes up with user experience videos where users share their experience of using One Plus. Very intelligently, One Plus focuses on geographical regions and makes suitable videos that users of that region can relate to.

One Plus


Final Thoughts

There is no single recipe to master social media marketing campaigns. Running the best social media campaigns requires you to be watchful and stay aware of the market trends. Click To Tweet This requires innovation and creativity blended with out-of-the-box ideas.

Gradually working on multiple campaigns can provide deep insights about campaign performance and give you social media campaign ideas that you can implement the next time around.

The best way to do this is by looking at successful examples. Learning, implementing, and evolving is a cycle you would have to follow to create awesome social media marketing campaigns.

Here’s wishing you best of luck!

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